InTouch
How to manage the reputation of your spa or massage practice
Managing your reputation online is more important than ever before. The Internet can be unforgiving and rush to judgement even before all the facts are in. That’s why you need a proactive plan in place to make sure that you are on top of what clients...
6 holiday marketing ideas for your spa or massage practice
Even with Black Friday and Cyber Monday drawing in millions of shoppers, many people still are in the midst of working through their holiday shopping lists. If you haven’t stepped up your marketing plans to capture holiday buying, there’s still...
Embracing Change
"Change is easy!" said no one, ever! Change can be incredibly difficult and often requires us to look past our current situation to where we would like to be. Planning and organizing what changes we need to make, how we need to make them, and determining...
Why Shea Butter should be your treatment menu
In the savannah regions of West and Central Africa, the people call the Karite Tree, the Tree of Life. Here in this dry, arid region, the fruit of the nut of the Karite Tree, known as Shea Butter, has been used extensively to improve skin and hair.
Being grateful everyday helps you and your spa or massage practice thrive
Thanksgiving is the time many take time to reflect on the things in life they are most grateful for. But being grateful or living a more grateful life isn’t something to reserve for one day of the year. In fact being grateful and conveying that feeling to friends...
Getting Down to Essentials: Orange Essential Oil
With its fresh tangy aroma and healthful properties, orange essential oil has been popular for thousands of years. In “13 Outstanding Benefits of Orange Essential Oil,” Marnie Clark, writes that “The people of China, India, the Middle East, and...
Scars as Storytellers: Scar Massage and Treatments
Every scar tells a story. It’s important we ask about that story. It could be from a surgery a client neglected to list, an injury that they forgot they experienced, or an actual contributor to dysfunction. In my time working in an Occupational Therapy...
Breakthroughs in massage therapy research
Endometriosis is a condition in which the inner lining of the uterus starts to grow outside the uterus. Among women suffering from endometriosis, the pain during menstruation can be very intense. In 2010, the Iran Journal of Nursing and Midwifery...
How to turn “no’s” into “yes’s” when upselling and cross-selling to clients
Do you feel uncomfortable trying to convince a client to agree to try another treatment or purchase an at-home product that you know will benefit them? Maybe you are afraid you will come across as too pushy. Possibly you dread the rejection...
Seeing the Big Picture
The other day I was at a friend’s house hanging out and catching up. We were talking about life and death and the space in between. That morning I had visited Sister Maureen, a dear friend and mentor, who is nearing the end of her life. Sitting with...
How to stop managing your team and start leading
You may be doing a fine job of managing your spa or massage practice team, but are you providing them with the leadership to truly help you move your business to the next level? If you find them depending on you for direction all the...
Breakthroughs in massage therapy research
Massage therapy continues to find its way into new areas to treat both physical and mental health conditions. In this post, we look at some of the new areas of massage therapy treatment and research studies reported round the Web...