InTouch

Massage helps parent and infant bonding

A body of research indicates the benefits of infant massage for babies and parents, according to a recent article on in Massage Magazine.  Dr. Tiffany Field of the Touch Research Institute in Miami is cited as having conducted over 100 studies...

Litsea Cubeba is an essential oil that may not be familiar to everyone, but it’s one that isn’t quickly forgotten after use. With its intense, citrusy aroma, Litsea Cubeba, the botanical name for May Chang, a tree native to Southeast Asia, has a number of...

The traditional season of giving may be over, but that doesn’t mean giving on behalf of your spa or massage practice should end.  Having an ongoing company giving program, not only helps the community you service; it helps your business standing.

These three things are traditionally what the three petals of the shamrock stand for and I am dedicating the month of March to promoting and celebrating just that.  Why am I talking about March the week after New Years?  If you remember, in my last...

Successful marketing requires strategy and planning. To maximize holidays and other special treatment and retail promotions, you’ll want to plan ahead to ensure you achieve your goals. This is where a marketing calendar can be extremely helpful...

It wouldn’t be a New Year without a range of forecasts about trends expected to influence the industry. From all accounts, wellness will continue to shape the spa industry over the next year. As 2017 came to a close, ISPA released its 2017 “US...

Is cold weather wreaking havoc with clients’ skin? Cold weather not only means getting bundled up to keep out the cold; also changes the types of treatments and products you use on clients at your spa and massage practice to keep moisture...

Even if you have a healthy client roster, you don’t want to put marketing activities on the back burner. After all, market conditions change.  New competition may come into the area. Existing competitors may decide to step up their marketing activities and...

Are some people just born with a more positive outlook on life?  Maybe it’s a matter of nature and nurture. Whatever the cause, there is no question some people see the glass as half full most of the time rather than half empty. While being too optimistic..

Swedish massage therapy (SMT) may be effective in providing significant relief from cancer-related fatigue (CRF) in breast cancer survivors, according to a study published online in Cancer. The study conducted at Emory University in Atlanta...

A lot of you have shared your struggles with making a living pursuing your passion of massage therapy and burnout.  I don’t have any quick answers but I want to offer this: Passion is a wonderful place to start and inspires us on the good days but...

Many of your clients may not have heard of Patchouli Oil, but they have experienced it. Patchouli Essential Oil has a dusky, musky, earthy scent, which makes it popular for adding to perfumes, soaps, incense, and essential oil blends...