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Massage Therapy News and Research
The Liddle Kidz Foundation, founded by pediatric massage therapist Tina Allen, is bringing massage to some of most underserved populations in the world, reports Massage Magazine. Last year, Allen and her volunteer health care provider...
![Promote wellness in your holiday marketing](http://biotone.com/cdn/shop/articles/Blog_11.23.18_holiday-marketing_{width}x.jpg?v=1617174792)
Promote wellness in your holiday marketing
The holidays may be a time of indulgence but right after consumers will once again focus on wellness and a healthy lifestyle. Wellness was one of the main trends for spas and the massage industry as we entered 2018 and there’s no reason to assume...
![Six steps to take your spa or massage practice to the next level](http://biotone.com/cdn/shop/articles/Blog_10.18.18_next-level-business_{width}x.jpg?v=1617174784)
Six steps to take your spa or massage practice to the next level
Even the most profitable of companies reach a point where they ask, “How do I get my business to the next level.” For some spas or massage practices, the answer is clear. They may opt to add new state-of-the art health products, including those with...
![You are an expert. It’s time to let everyone know.](http://biotone.com/cdn/shop/articles/Blog_9.24.18_you-are-an-expert_{width}x.jpg?v=1617174778)
You are an expert. It’s time to let everyone know.
You’re on Facebook, Twitter, Instagram and other social channels. You send out email notifications about specials and new treatments and you even send your clients greetings on special occasions. All of these activities are helping to keep you in front...
![Make retail shopping at your spa or massage practice a personal experience](http://biotone.com/cdn/shop/articles/Blog_9.10.18_personal-shopping-experience_{width}x.jpg?v=1617174773)
Make retail shopping at your spa or massage practice a personal experience
While brick-and-mortar retail establishments have not gone the way of the dinosaur, you can’t ignore the power and popularity of online shopping. Aided by mobile devices, we now can purchase items anytime/anywhere from a cornucopia of goods available...
![Massage Therapy News and Research](http://biotone.com/cdn/shop/articles/Blog_9.6.18_massage-therapy-research_{width}x.jpg?v=1617174772)
Massage Therapy News and Research
The Aloe Foundation in Austin has embraced a holistic approach to treat individuals suffering from illness and trauma, writes Massage Magazine. In creating individualized, client-centered treatment plans, the Foundation aims to reduce the stress...
![If a crisis should hit, be prepared with a communications strategy](http://biotone.com/cdn/shop/articles/Blog_8.30.18_be-prepred-in-a-crisis_{width}x.jpg?v=1617174771)
If a crisis should hit, be prepared with a communications strategy
What do you do when a crisis hits your spa or massage practice? It’s a question hopefully you will never have to deal with firsthand, but it is something you need to be prepared for. An extremely unhappy client may post a number of scathing reviews...
![How to instill initiative in your spa or massage practice team](http://biotone.com/cdn/shop/articles/Blog_8.27.18_instill-initiative_{width}x.jpg?v=1617174770)
How to instill initiative in your spa or massage practice team
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Let’s Talk About CBD Oil
Many of your clients may be asking you about CBD oil and for good reason. It’s enjoying a great deal of popularity because it has the unique characteristic of being both a natural and yet state-of-the-art ingredient for managing pain. CBD or Cannabidiol...
![Turning around spa sales requires some new thinking](http://biotone.com/cdn/shop/articles/Blog_8.9.18_spa-sales_{width}x.jpg?v=1617174762)
Turning around spa sales requires some new thinking
Not everyone is a born sales person. But that doesn’t mean that everyone can’t learn how to sell even those who may cringe at the thought.
![Massage Therapy News and Research](http://biotone.com/cdn/shop/articles/Blog_8.2.18_massage-therapy-research_{width}x.jpg?v=1617174761)
Massage Therapy News and Research
Massage Magazine writes about the value of massage therapy in helping clients overcome grief. Research reported in Science Daily, finds that receiving massage therapy eight weeks after a loved one passes on helped those suffering the loss cope.
![Is the Internet important to your marketing strategy? The answer is an emphatic yes.](http://biotone.com/cdn/shop/articles/Blog_7.30.18_internet-and-marketing-for-your-practice_{width}x.jpg?v=1617174760)
Is the Internet important to your marketing strategy? The answer is an emphatic yes.
Today, there’s a pretty good chance that new clients walking through your spa or massage practice door – or current clients seeking more services – started with an online engagement. (Pew Research reports that one quarter of Americans are online...