InTouch

American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, including video and social media, according to a recent study by market-research group Nielsen. It’s no wonder then that as a small...

Massage Magazine reports research indicates that women who have upper-extremity pain and mobility issues following breast-cancer surgery experience significant improvements in these areas following weekly half-hour sessions of myofascial massage.

Just as trends in healthcare change from year to year, so do trends in marketing as companies and brands seek better ways to reach clients and prospects. Here are five trends in on and off-line marketing gleaned from across the web that you’ll want...

Massage Magazine reports that a recent study found that there is a lack of integration when it comes to massage therapy and outpatient cancer care despite recommendations from the American Society of Clinical Oncology for the use of complementary...

Each year, Well + Good, a news publication devoted to the wellness scene, publishes its top wellness trends.  Among the 14 trends Well+ Good predicts will drive wellness in 2019, here are some that may impact your spa or massage practice this year.

Duke University researchers found that that patients with arthritis in their knees experienced significant improvement in pain and mobility after undergoing a weekly, whole-body massage for two months. According to the announcement from Duke Health...

Personalized and powerful is the name of the game in products and services these days, especially when target customers and clients are millennials.  But even baby boomers are in on the personalization bandwagon. They want customized treatments...

The Liddle Kidz Foundation, founded by pediatric massage therapist Tina Allen, is bringing massage to some of most underserved populations in the world, reports Massage Magazine. Last year, Allen and her volunteer health care provider...

The holidays may be a time of indulgence but right after consumers will once again focus on wellness and a healthy lifestyle. Wellness was one of the main trends for spas and the massage industry as we entered 2018 and there’s no reason to assume...

Even the most profitable of companies reach a point where they ask, “How do I get my business to the next level.” For some spas or massage practices, the answer is clear. They may opt to add new state-of-the art health products, including those with... 

You’re on Facebook, Twitter, Instagram and other social channels. You send out email notifications about specials and new treatments and you even send your clients greetings on special occasions. All of these activities are helping to keep you in front...

While brick-and-mortar retail establishments have not gone the way of the dinosaur, you can’t ignore the power and popularity of online shopping. Aided by mobile devices, we now can purchase items anytime/anywhere from a cornucopia of goods available...