Massage Therapy News and Research

Massage Therapy News and Research

The Liddle Kidz Foundation, founded by pediatric massage therapist Tina Allen, is bringing massage to some of most underserved populations in the world, reports Massage Magazine. Last year, Allen and her volunteer health care provider...

Business & marketingMassage therapySpa therapy
Promote wellness in your holiday marketing

Promote wellness in your holiday marketing

The holidays may be a time of indulgence but right after consumers will once again focus on wellness and a healthy lifestyle. Wellness was one of the main trends for spas and the massage industry as we entered 2018 and there’s no reason to assume...

Business & marketingMassage therapyRetailSpa therapyTreatment ideas
Six steps to take your spa or massage practice to the next level

Six steps to take your spa or massage practice to the next level

Even the most profitable of companies reach a point where they ask, “How do I get my business to the next level.” For some spas or massage practices, the answer is clear. They may opt to add new state-of-the art health products, including those with... 

Business & marketingMassage therapySpa therapy
You are an expert. It’s time to let everyone know.

You are an expert. It’s time to let everyone know.

You’re on Facebook, Twitter, Instagram and other social channels. You send out email notifications about specials and new treatments and you even send your clients greetings on special occasions. All of these activities are helping to keep you in front...

Business & marketingMassage therapySpa therapy
Make retail shopping at your spa or massage practice a personal experience

Make retail shopping at your spa or massage practice a personal experience

While brick-and-mortar retail establishments have not gone the way of the dinosaur, you can’t ignore the power and popularity of online shopping. Aided by mobile devices, we now can purchase items anytime/anywhere from a cornucopia of goods available...

Business & marketingMassage therapyRetailSpa therapy
Massage Therapy News and Research

Massage Therapy News and Research

The Aloe Foundation in Austin has embraced a holistic approach to treat individuals suffering from illness and trauma, writes Massage Magazine.  In creating individualized, client-centered treatment plans, the Foundation aims to reduce the stress...

Business & marketingMassage therapySpa therapy
If a crisis should hit, be prepared with a communications strategy

If a crisis should hit, be prepared with a communications strategy

What do you do when a crisis hits your spa or massage practice? It’s a question hopefully you will never have to deal with firsthand, but it is something you need to be prepared for.  An extremely unhappy client may post a number of scathing reviews...

Business & marketingMassage therapySpa therapy
How to instill initiative in your spa or massage practice team

How to instill initiative in your spa or massage practice team

Do you wish that your team would take more initiative? Even if your spa or massage practice employees are handling their responsibilities with the utmost professionalism, you may be finding that they still come to you for direction about fulfilling projects...
Business & marketingMassage therapySpa therapy
hemp leaves and glass bottles

Let’s Talk About CBD Oil

Many of your clients may be asking you about CBD oil and for good reason.  It’s enjoying a great deal of popularity because it has the unique characteristic of being both a natural and yet state-of-the-art ingredient for managing pain. CBD or Cannabidiol...

Business & marketingMassage therapySpa therapy
Turning around spa sales requires some new thinking

Turning around spa sales requires some new thinking

Not everyone is a born sales person. But that doesn’t mean that everyone can’t learn how to sell even those who may cringe at the thought.

Business & marketingMassage therapySpa therapy
Massage Therapy News and Research

Massage Therapy News and Research

Massage Magazine writes about the value of massage therapy in helping clients overcome grief.  Research reported in Science Daily, finds that receiving massage therapy eight weeks after a loved one passes on helped those suffering the loss cope.

Business & marketingMassage therapySpa therapy
Is the Internet important to your marketing strategy? The answer is an emphatic yes.

Is the Internet important to your marketing strategy? The answer is an emphatic yes.

Today, there’s a pretty good chance that new clients walking through your spa or massage practice door – or current clients seeking more services – started with an online engagement. (Pew Research reports that one quarter of Americans are online...

Business & marketingMassage therapySpa therapy