InTouch
Massage Therapy News and Research
The Aloe Foundation in Austin has embraced a holistic approach to treat individuals suffering from illness and trauma, writes Massage Magazine. In creating individualized, client-centered treatment plans, the Foundation aims to reduce the stress...
If a crisis should hit, be prepared with a communications strategy
What do you do when a crisis hits your spa or massage practice? It’s a question hopefully you will never have to deal with firsthand, but it is something you need to be prepared for. An extremely unhappy client may post a number of scathing reviews...
How to instill initiative in your spa or massage practice team
Let’s Talk About CBD Oil
Many of your clients may be asking you about CBD oil and for good reason. It’s enjoying a great deal of popularity because it has the unique characteristic of being both a natural and yet state-of-the-art ingredient for managing pain. CBD or Cannabidiol...
Turning around spa sales requires some new thinking
Not everyone is a born sales person. But that doesn’t mean that everyone can’t learn how to sell even those who may cringe at the thought.
Massage Therapy News and Research
Massage Magazine writes about the value of massage therapy in helping clients overcome grief. Research reported in Science Daily, finds that receiving massage therapy eight weeks after a loved one passes on helped those suffering the loss cope.
Is the Internet important to your marketing strategy? The answer is an emphatic yes.
Today, there’s a pretty good chance that new clients walking through your spa or massage practice door – or current clients seeking more services – started with an online engagement. (Pew Research reports that one quarter of Americans are online...
Don’t wait: Get control of your life and work
Some days you may feel that things are getting out of control in your life and your business. The feeling may stem from your need to keep on top of everything. Or it may be that there is so much going on that you really can’t manage it all, which is not at all...
It’s time for a Healthy focus on Breasts
The most common challenges in running a spa or massage practice
What’s your biggest challenge in running your spa or massage practice? A few years ago, Phorest, a salon software solution, asked 250 salon and spa owners and managers in the UK and Ireland that question. The three top challenges were in...
Reinforce your brand message to make it stick
Whether your spa or massage practice client base includes 30 or 300, your business has a brand identity. That identity is the collective perception of your business among clients shaped by a number of factors. Your logo and the other visuals that you...
Massage Therapy News and Research
Massage Magazine writes that research indicates stroke patients who received weekly sessions of aromatherapy back massage and foot baths showed significant improvement in stress and mood and sleep. The study, “The effects of aroma massage...