InTouch
Don’t wait: Get control of your life and work
Some days you may feel that things are getting out of control in your life and your business. The feeling may stem from your need to keep on top of everything. Or it may be that there is so much going on that you really can’t manage it all, which is not at all...
It’s time for a Healthy focus on Breasts
The most common challenges in running a spa or massage practice
What’s your biggest challenge in running your spa or massage practice? A few years ago, Phorest, a salon software solution, asked 250 salon and spa owners and managers in the UK and Ireland that question. The three top challenges were in...
Reinforce your brand message to make it stick
Whether your spa or massage practice client base includes 30 or 300, your business has a brand identity. That identity is the collective perception of your business among clients shaped by a number of factors. Your logo and the other visuals that you...
Massage Therapy News and Research
Massage Magazine writes that research indicates stroke patients who received weekly sessions of aromatherapy back massage and foot baths showed significant improvement in stress and mood and sleep. The study, “The effects of aroma massage...
Failure is not an option. Avoid the common mistakes businesses make
Starting your own spa or massage practice or managing one for someone else is a challenge many seek. It’s exciting to take a business from ground zero and manage its growth over time. But the sad reality is that many businesses don’t make it long term.
Make Your Practice Golden
Can we talk? Aging stinks until we realize what a privilege it is to be able to do just that. If aging is a privilege then healthy aging is a choice. A choice we as massage therapists can model and market. September is the month to support healthy aging as...
Speaking up with confidence so others listen
You probably know someone who can win over others with their words. What they have to say may not even be the most insightful or knowledgeable, but it’s how they project their ideas with a confident tone that sets them apart. Being able to speak...
How to reduce no shows at your spa or massage practice
Are you struggling with too many no shows? Clients that fail to show up can cost you hundreds and even thousands of dollars over the course of a year. And if lost revenue wasn’t troubling enough, no shows also cost you time you could have spent...
Massage Therapy News and Research
The American Massage Therapy Association (AMTA) is advancing the use of massage therapy as a realistic approach to many forms of pain. The AMTA makes this announcement having compiled significant consumer and clinical research on the use of...
Common client challenges to handle head on
No two clients are ever the same. Still among clients there are a number of challenges that occur frequently enough that you want to be aware of them, if you aren’t already, and have a strategy for handling them. Among the common challenges are...
Getting the marketing message “right” across online and offline channels
Today thanks to social networks and mobile computing, you have more channels to reach clients and prospect than ever before. However, the availability of more ways to communicate to targets makes marketing more challenging since consistency of...