InTouch

Starting your own spa or massage practice or managing one for someone else is a challenge many seek. It’s exciting to take a business from ground zero and manage its growth over time. But the sad reality is that many businesses don’t make it long term.

Can we talk?  Aging stinks until we realize what a privilege it is to be able to do just that.  If aging is a privilege then healthy aging is a choice.  A choice we as massage therapists can model and market.   September is the month to support healthy aging as...

You probably know someone who can win over others with their words. What they have to say may not even be the most insightful or knowledgeable, but it’s how they project their ideas with a confident tone that sets them apart. Being able to speak...

Are you struggling with too many no shows? Clients that fail to show up can cost you hundreds and even thousands of dollars over the course of a year. And if lost revenue wasn’t troubling enough, no shows also cost you time you could have spent...

The American Massage Therapy Association (AMTA) is advancing the use of massage therapy as a realistic approach to many forms of pain. The AMTA makes this announcement having compiled significant consumer and clinical research on the use of...

No two clients are ever the same. Still among clients there are a number of challenges that occur frequently enough that you want to be aware of them, if you aren’t already, and have a strategy for handling them.  Among the common challenges are...

Today thanks to social networks and mobile computing, you have more channels to reach clients and prospect than ever before. However, the availability of more ways to communicate to targets makes marketing more challenging since consistency of...

There’s a lot of talk about mindfulness these days. While definitions may vary, mindfulness essentially refers to the state of being in the moment. Wikipedia describes it as “the psychological process of bringing one's attention to experiences occurring in the...

Mayo Clinic studies value of treating pain in an integrative way: Mayo Clinic recently published a review of several case studies in which Mayo Clinic researchers examined the potential role of integrative medicine as a therapeutic and diagnostic benefit when combined with a patient’s treatment plan, writes Pain

“And it is an interesting biological fact that all of us have, in our veins the exact same percentage of salt in our blood that exists in the ocean, and, therefore, we have salt in our blood, in our sweat, in our tears. We are tied to the ocean. And when we go...

Today’s clients, especially millennials, want a seamless experience when they are making a purchase for products or services. They also seek out vendors and service providers who are familiar with their personal preferences and can make suggestions...

While customs may vary from country to country, Mother’s Day is one holiday that spans the globe. It’s celebrated in 40 countries, even though the actual date may vary. In the U.S., we celebrate the day thanks to President Wilson who signed a bill in 1914 ...