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Mindfulness can help take your spa or massage therapy practice to a new level
There’s a lot of talk about mindfulness these days. While definitions may vary, mindfulness essentially refers to the state of being in the moment. Wikipedia describes it as “the psychological process of bringing one's attention to experiences occurring in the...
![Massage Therapy News and Research](http://biotone.com/cdn/shop/articles/Blog_5.3.18_massage-therapy-research_{width}x.jpg?v=1617174726)
Massage Therapy News and Research
Mayo Clinic studies value of treating pain in an integrative way: Mayo Clinic recently published a review of several case studies in which Mayo Clinic researchers examined the potential role of integrative medicine as a therapeutic and diagnostic benefit when combined with a patient’s treatment plan, writes Pain
![Answer the call of the Sea with Thalassotherapy](http://biotone.com/cdn/shop/articles/Blog_4.30.18_thalassotherapy-sea_{width}x.jpg?v=1617174724)
Answer the call of the Sea with Thalassotherapy
“And it is an interesting biological fact that all of us have, in our veins the exact same percentage of salt in our blood that exists in the ocean, and, therefore, we have salt in our blood, in our sweat, in our tears. We are tied to the ocean. And when we go...
![Take time when choosing software to run your spa or massage practice](http://biotone.com/cdn/shop/articles/Blog_4.26.18_choosing-software_{width}x.jpg?v=1617174723)
Take time when choosing software to run your spa or massage practice
Today’s clients, especially millennials, want a seamless experience when they are making a purchase for products or services. They also seek out vendors and service providers who are familiar with their personal preferences and can make suggestions...
![Make the most of this Mother’s Day at your spa or massage practice](http://biotone.com/cdn/shop/articles/Blog_4.19.18_mothersDay_{width}x.jpg?v=1617174721)
Make the most of this Mother’s Day at your spa or massage practice
While customs may vary from country to country, Mother’s Day is one holiday that spans the globe. It’s celebrated in 40 countries, even though the actual date may vary. In the U.S., we celebrate the day thanks to President Wilson who signed a bill in 1914 ...
![Is your productivity lagging? Get focused.](http://biotone.com/cdn/shop/articles/Blog_4.9.18_get-focused-be-productive_{width}x.jpg?v=1617174714)
Is your productivity lagging? Get focused.
Do you feel that you don’t have enough time in the day to get to all the things you set out to do? You’re definitely not alone. In spite of all the technology available at our fingertips to streamline our lives and make us more efficient, it seems that there are...
![Massage Therapy News and Research](http://biotone.com/cdn/shop/articles/Blog_4.5.18_massage-therapy-research_1_{width}x.jpg?v=1617174713)
Massage Therapy News and Research
Massage Magazine reports that a new research study found that aromatherapy massage had a positive effect on the sleep quality of hospital patients who had recently undergone surgery. Post-surgical insomnia is a problem patients recovering from...
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Is it time to renegotiate your lease? Here’s how to get what you want.
Location, location, location is the mantra of realtors. You’ve no doubt heard that if you’ve purchased a home. And when it comes to the address of your spa or massage practice, the location can be even more important. Your address is part of your...
![Create memorable experiences to build bonds with clients](http://biotone.com/cdn/shop/articles/Blog_3.21.18_memorable-experience_{width}x.jpg?v=1617174708)
Create memorable experiences to build bonds with clients
Now that the weather is turning warmer, you probably are starting to market new skin care treatments help clients restore their skin from the harsh effects of winter weather. Or clients may be starting to spend more time participating in outdoor activities...
![Should you hire a business coach?](http://biotone.com/cdn/shop/articles/Blog_3.12.18_business-coach_{width}x.jpg?v=1617174703)
Should you hire a business coach?
Are you at one of those times in running a spa or massage practice when you feel stuck? Even if things are going well, you know that for continued success you need to change your course of action. However, you may not know what to do. Maybe you need...
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How to step up your retail sales game
Retail sales aren’t what they used to. Armed with information online and the ability to make a purchase with a simple click, consumers now are demanding more from the in-store experience than ever before. Considering the potential of retail sales to...
![Celebrating Healthy Womanhood in All Four of its Seasons](http://biotone.com/cdn/shop/articles/Blog_3.5.18_celebrate-womens-health_{width}x.jpg?v=1617174700)
Celebrating Healthy Womanhood in All Four of its Seasons
May is undoubtedly when we celebrate motherhood. There are however three other seasons in a woman’s life and why shouldn’t we celebrate all of them? This includes Maiden, Mother, Maga (female version of magnus /wise man), and Maven (elder/crone).