InTouch

Massage Magazine reports that therapy helped decrease pain, nausea, stress and anxiety, along with increasing white blood cells and neutrophils, in children with cancer. This conclusion is based on a review of seven published studies on massage...

You may be in charge when clients are in “your hands,” but once they walk out the door you can’t always know if they will continue self-care.  Many clients won’t follow a self-care regimen because they aren’t sure what to do at home to care for their...

Trying to maintain a presence on social media for your spa or massage practice can be daunting with so many different channels to consider. Facebook continues to lead the pack with over 2 billion monthly users, reports Statista. However...

Did you ever think you’d be asking your clients if they would like some cannabis?  Well today with cannabis legal in 29 states for medicinal purposes, as well as for recreational use in a handful of states, cannabis is no longer a word you say in hushed...

Just released, “The Massage Therapy Research Report” examines the research base of  massage therapy and describes the practical application of these results. Written by the Director of the world-renowned Touch Research Institutes...

It’s been personally rewarding working on this series of “A Year of Giving Back” and it’s inspiring me beyond my usual promotions.  For example April is more than Easter and Tax Day. It has Foot Health Awareness, Youth Sports Safety Month...

Just when you thought you had figured out (or almost figured out) millennials and how to market your spa and massage practices services to them, here come the Gen Zers. Also known as iGens, this is the generation born between the...

Successful marketing requires strategy and planning. To maximize holidays and other special treatment and retail promotions, you’ll want to plan ahead to ensure you achieve your goals. This is where a marketing calendar can be extremely helpful...

It wouldn’t be a New Year without a range of forecasts about trends expected to influence the industry. From all accounts, wellness will continue to shape the spa industry over the next year. As 2017 came to a close, ISPA released its 2017 “US...

Even if you have a healthy client roster, you don’t want to put marketing activities on the back burner. After all, market conditions change.  New competition may come into the area. Existing competitors may decide to step up their marketing activities and...

Are some people just born with a more positive outlook on life?  Maybe it’s a matter of nature and nurture. Whatever the cause, there is no question some people see the glass as half full most of the time rather than half empty. While being too optimistic..

Swedish massage therapy (SMT) may be effective in providing significant relief from cancer-related fatigue (CRF) in breast cancer survivors, according to a study published online in Cancer. The study conducted at Emory University in Atlanta...