InTouch
How to manage the reputation of your spa or massage practice
Managing your reputation online is more important than ever before. The Internet can be unforgiving and rush to judgement even before all the facts are in. That’s why you need a proactive plan in place to make sure that you are on top of what clients...
6 holiday marketing ideas for your spa or massage practice
Even with Black Friday and Cyber Monday drawing in millions of shoppers, many people still are in the midst of working through their holiday shopping lists. If you haven’t stepped up your marketing plans to capture holiday buying, there’s still...
Embracing Change
"Change is easy!" said no one, ever! Change can be incredibly difficult and often requires us to look past our current situation to where we would like to be. Planning and organizing what changes we need to make, how we need to make them, and determining...
Being grateful everyday helps you and your spa or massage practice thrive
Thanksgiving is the time many take time to reflect on the things in life they are most grateful for. But being grateful or living a more grateful life isn’t something to reserve for one day of the year. In fact being grateful and conveying that feeling to friends...
Demand for skin lightening products is growing
Are any of your clients looking for skin lightening treatments? The global market for skin lightening products is on the rise. Global Industry Analysts projects the market in the U.S. alone will reach $31 billion by 2024. While there is a growing...
How to turn “no’s” into “yes’s” when upselling and cross-selling to clients
Do you feel uncomfortable trying to convince a client to agree to try another treatment or purchase an at-home product that you know will benefit them? Maybe you are afraid you will come across as too pushy. Possibly you dread the rejection...
How to stop managing your team and start leading
You may be doing a fine job of managing your spa or massage practice team, but are you providing them with the leadership to truly help you move your business to the next level? If you find them depending on you for direction all the...
Hate to negotiate? Learn how to become good at it
You Can Negotiate Anything is the title of a self-help book written by Herb Cohen that was published in 1982 and was on the New York Times Best Seller list for nearly a year. As a practicing negotiator with three decades of negotiation to his...
Need to raise prices? There’s a right way to do it.
When old solutions no longer work, try thinking outside the box
Running or managing a spa or massage practice certainly isn’t always smooth sailing. Sometimes when problems or challenges arise, you can rely on tried and true solutions to get you through the difficulty. But we live in a rapidly changing...
Supporting “No Shave November”
Most of you probably know about this worthwhile challenge taken on by some of our male clients. It is designed to raise awareness and money for cancer research and prevention. People commit to donating the money that they would typically...
Thank employees for a job well done. They won’t forget it.
Do you want your team to make more of an effort? Try saying “thanks.” A survey conducted by the John Templeton Foundation found that 81 percent of Americans would work harder if their boss said thank you. You may think that a fair paycheck is your...