InTouch

Antioxidants for Health and Beauty
Green tea has long been known for its antioxidants that help protect the body from the damaging effects of free radicals. It is now being promoted to clients in skin care as beauty is not skin deep... it's all the way to the cell...

On the trail of America's Historic Hotels
Any plans for the summer? If you haven't already booked something, here's an idea. Why not explore some of America's historic hotels. Many of them are both spa resorts and hotels so you not only can relax, you also have an opportunity to find out about new special spa treatments that you may want to incorporate into your own service offering...
Category: Spa therapy

Tie it together: Give your Clients What They Need When They Need It!
I have always been invested in improving the value of my services by fine tuning my client's experience. In the last year it has become my priority to ensure client retention by increasing the relevance of their sessions. To be relevant is to provide meaningful services that meet your client's needs when they need them the most...

What are you doing to get into the spirit of the 4th of July?
The community spirit is never stronger than on the 4th of July. My neighborhood has a number of events planned and I will try to participate in some of them, and where possible, take my dogs along. They are pretty patriotic pups and love the crowds and the chance to meet some other canine pals. Be careful if your community has fireworks and you have pets. The noise can really frighten them...

Massage Therapy Body of Knowledge
Recently I attended The Alliance for Massage Therapy Education's first annual conference in Park City, Utah. While there I attended a workshop presented by Kevin Pierce to discuss the Massage Therapy Body of Knowledge...
Category: Massage therapy

All Eyes Are On The Guys This Week
In case you did not know it, this week is National Men's Health Week. The purpose is to heighten the awareness of preventable health problems and encourage early detection and treatment of disease among men and boys. So it's no coincidence the week is celebrated leading up to Father's Day - after all, keeping dads healthy both in mind and body is what we all want...
Category: Spa therapy

Buddy System Spa for Father's Day
How many times have we heard a client say, "I would love it if I could get my...(husband, son, dad) to try this." Usually one of the things that keeps these men out of the treatment room is fear of the unknown. My solution is the buddy system, which allows me to service two people in the same room, at the same time...
Category: Spa therapy

Here Comes The Sun... Get Your Clients In The Mood
Are you incorporating the changing seasons into your spa's ambiance and decor? Many spas do and it can be a great boon to marketing - not to mention customer satisfaction. June, for example, is a perfect time for a sunny, hint of the tropics makeover to brighten clients' spirits. It's not hard to do. For starters, you can easily enhance the look and feel of your spa by placing flowers in brightly colored vases throughout...

Setting Up a Simple Massage Business Website
I've talked to many therapists who are hesitant to create a website because they think it is too is expensive or they feel overwhelmed and confused by the process. Many are surprised to find out that it is extremely easy and inexpensive for the average person to set up their own website. There are many ways to set up a website online; this article pertains specifically to setting up a site yourself...
Category: Business & marketing

Who says No Pain, No Gain?
Summer is associated with FUN so let's make sure clients have a lot of it. I expect for many of your clients, summer fun involves sports activities - biking, hiking, golf and tennis, to name a few - and these can be tough on the body, especially ones that have been relatively inactive after months of harsh weather...

Help Your Clients Chill Out
As an NMT I am always focused on results, but as a business person I am also focused on orchestrating a great client experience. One of my favorite tools in my tool box is Polar Lotion...

Turn Mother's Day into Repeat Business for Spa Treatments
I hope many people will be saying happy Mothers Day to their moms with a massage or skincare treatment so that that the appointment books for spas and salons are filled for the upcoming weekend...
Category: Spa therapy