InTouch

It’s been personally rewarding working on this series of “A Year of Giving Back” and it’s inspiring me beyond my usual promotions.  For example April is more than Easter and Tax Day. It has Foot Health Awareness, Youth Sports Safety Month...

Just when you thought you had figured out (or almost figured out) millennials and how to market your spa and massage practices services to them, here come the Gen Zers. Also known as iGens, this is the generation born between the...

We think Valentine’s Day is all about love and good feelings, but there are a number of things about this special day. Here are just some of the interesting facts about Valentine’s Day that might surprise you.

The apricot has been valued for its healing and medicinal properties for thousands of years. The oil, which is cold pressed from the kernel of the fruit, is a popular ingredient in skincare products because it is high in oleic and linoleic acids.

Massage helps parent and infant bonding

A body of research indicates the benefits of infant massage for babies and parents, according to a recent article on in Massage Magazine.  Dr. Tiffany Field of the Touch Research Institute in Miami is cited as having conducted over 100 studies...

Litsea Cubeba is an essential oil that may not be familiar to everyone, but it’s one that isn’t quickly forgotten after use. With its intense, citrusy aroma, Litsea Cubeba, the botanical name for May Chang, a tree native to Southeast Asia, has a number of...

The traditional season of giving may be over, but that doesn’t mean giving on behalf of your spa or massage practice should end.  Having an ongoing company giving program, not only helps the community you service; it helps your business standing.

These three things are traditionally what the three petals of the shamrock stand for and I am dedicating the month of March to promoting and celebrating just that.  Why am I talking about March the week after New Years?  If you remember, in my last...

Successful marketing requires strategy and planning. To maximize holidays and other special treatment and retail promotions, you’ll want to plan ahead to ensure you achieve your goals. This is where a marketing calendar can be extremely helpful...

It wouldn’t be a New Year without a range of forecasts about trends expected to influence the industry. From all accounts, wellness will continue to shape the spa industry over the next year. As 2017 came to a close, ISPA released its 2017 “US...

Is cold weather wreaking havoc with clients’ skin? Cold weather not only means getting bundled up to keep out the cold; also changes the types of treatments and products you use on clients at your spa and massage practice to keep moisture...

Whatever skin care problems you are experiencing, take heart. You’re not alone. There are several common skincare problems that many of us face as adults. Among them...