InTouch

The traditional season of giving may be over, but that doesn’t mean giving on behalf of your spa or massage practice should end.  Having an ongoing company giving program, not only helps the community you service; it helps your business standing.

These three things are traditionally what the three petals of the shamrock stand for and I am dedicating the month of March to promoting and celebrating just that.  Why am I talking about March the week after New Years?  If you remember, in my last...

Successful marketing requires strategy and planning. To maximize holidays and other special treatment and retail promotions, you’ll want to plan ahead to ensure you achieve your goals. This is where a marketing calendar can be extremely helpful...

It wouldn’t be a New Year without a range of forecasts about trends expected to influence the industry. From all accounts, wellness will continue to shape the spa industry over the next year. As 2017 came to a close, ISPA released its 2017 “US...

Is cold weather wreaking havoc with clients’ skin? Cold weather not only means getting bundled up to keep out the cold; also changes the types of treatments and products you use on clients at your spa and massage practice to keep moisture...

Whatever skin care problems you are experiencing, take heart. You’re not alone. There are several common skincare problems that many of us face as adults. Among them...

Even if you have a healthy client roster, you don’t want to put marketing activities on the back burner. After all, market conditions change.  New competition may come into the area. Existing competitors may decide to step up their marketing activities and...

Are some people just born with a more positive outlook on life?  Maybe it’s a matter of nature and nurture. Whatever the cause, there is no question some people see the glass as half full most of the time rather than half empty. While being too optimistic..

Swedish massage therapy (SMT) may be effective in providing significant relief from cancer-related fatigue (CRF) in breast cancer survivors, according to a study published online in Cancer. The study conducted at Emory University in Atlanta...

What’s on our New Year’s resolution list? It’s not too early to start thinking about changes you want to make in your life, your work and even your health as we wrap up 2017.  A new year is also a good time to think about making sure your skin is in...

A lot of you have shared your struggles with making a living pursuing your passion of massage therapy and burnout.  I don’t have any quick answers but I want to offer this: Passion is a wonderful place to start and inspires us on the good days but...

There are quite many misunderstandings about retinol in the beauty industry. So we decided to shed some light on it.

It’s a magical ingredient whose benefits hundreds of millions of people are recognizing. At True Result we use it in our beauty products to provide retinol active skincare, and know exactly how it helps your skin cells stay fresh and young.