5 tips for marketing your spa or massage practice on a shoestring

5 tips for marketing your spa or massage practice on a shoestring

Even if you have a healthy client roster, you don’t want to put marketing activities on the back burner. After all, market conditions change.  New competition may come into the area. Existing competitors may decide to step up their marketing activities and...

Business & marketingMassage therapySpa therapy
Five Steps to Becoming More Optimistic

Five Steps to Becoming More Optimistic

Are some people just born with a more positive outlook on life?  Maybe it’s a matter of nature and nurture. Whatever the cause, there is no question some people see the glass as half full most of the time rather than half empty. While being too optimistic..

Business & marketingMassage therapySpa therapy
Breakthroughs in massage therapy research

Breakthroughs in massage therapy research

Swedish massage therapy (SMT) may be effective in providing significant relief from cancer-related fatigue (CRF) in breast cancer survivors, according to a study published online in Cancer. The study conducted at Emory University in Atlanta...

Business & marketingMassage therapySpa therapy
Make good skin care a New Year’s resolution

Make good skin care a New Year’s resolution

What’s on our New Year’s resolution list? It’s not too early to start thinking about changes you want to make in your life, your work and even your health as we wrap up 2017.  A new year is also a good time to think about making sure your skin is in...

BeautyLifestyleProductsTreatment ideas
Bringing Purpose to your Practice

Bringing Purpose to your Practice

A lot of you have shared your struggles with making a living pursuing your passion of massage therapy and burnout.  I don’t have any quick answers but I want to offer this: Passion is a wonderful place to start and inspires us on the good days but...

Massage therapyRetailSpa therapyTreatment ideas
Why Use Retinol for Anti-Aging

Why Use Retinol for Anti-Aging

There are quite many misunderstandings about retinol in the beauty industry. So we decided to shed some light on it.

It’s a magical ingredient whose benefits hundreds of millions of people are recognizing. At True Result we use it in our beauty products to provide retinol active skincare, and know exactly how it helps your skin cells stay fresh and young.

BeautyLifestyleProducts
A 6-Step Beauty Morning Ritual

A 6-Step Beauty Morning Ritual

Our well-being is a result of our good habits. We need to develop these as soon as possible, and make time for them on a daily basis.

Your skin is one area that you can create a morning ritual for to make sure it’s brighter every week.

BeautyProducts
essential oils for massage products

Getting down to essentials: Patchouli Oil

Many of your clients may not have heard of Patchouli Oil, but they have experienced it. Patchouli Essential Oil has a dusky, musky, earthy scent, which makes it popular for adding to perfumes, soaps, incense, and essential oil blends...

Massage therapySpa therapyTreatment ideas
How to manage the reputation of your spa or massage practice

How to manage the reputation of your spa or massage practice

Managing your reputation online is more important than ever before. The Internet can be unforgiving and rush to judgement even before all the facts are in. That’s why you need a proactive plan in place to make sure that you are on top of what clients...

Business & marketingMassage therapySpa therapy
6 holiday marketing ideas for your spa or massage practice

6 holiday marketing ideas for your spa or massage practice

Even with Black Friday and Cyber Monday drawing in millions of shoppers, many people still are in the midst of working through their holiday shopping lists. If you haven’t stepped up your marketing plans to capture holiday buying, there’s still...

Business & marketingMassage therapySpa therapy
Say “yes” to good skincare for lips

Say “yes” to good skincare for lips

Hate those crow’s feet around the eyes? Are your laugh lines getting deeper? These are just some of the signs of aging? But as Jenna Rosenstein writes in “Why You Should Be Anti-Aging Your Lips,” for Harper’s Bazaar, the lips are one of the first places...

BeautyLifestyleProducts
Embracing Change

Embracing Change

"Change is easy!" said no one, ever! Change can be incredibly difficult and often requires us to look past our current situation to where we would like to be. Planning and organizing what changes we need to make, how we need to make them, and determining...

Business & marketingMassage therapySpa therapy