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![6 tips for getting the most from social media for your spa or massage practice](http://biotone.com/cdn/shop/articles/shutterstock_189811238_{width}x.jpg?v=1617174365)
6 tips for getting the most from social media for your spa or massage practice
How much does social media factor into your spa or massage practice marketing? A poll conducted in February and March of last year by Ebiquity for American Express OPEN found...
![baby feet being help in hand](http://biotone.com/cdn/shop/articles/shutterstock_199426787_{width}x.jpg?v=1617174364)
Why chamomile may be just the ‘right medicine’ to soothe the skin of spa and massage practice clients
Having trouble sleeping? A nice hot cup of chamomile tea might be just what the doctor ordered. Chamomile, which means ‘ground apple’ in Greek, has been used for centuries as a cure for insomnia...
![How to select and build successful partnerships for your spa or massage practice](http://biotone.com/cdn/shop/articles/shutterstock_174011525_{width}x.jpg?v=1617174363)
How to select and build successful partnerships for your spa or massage practice
Your potential for growth isn’t only about having a good number of the right clients who value the services of your spa or massage practice.
![10 Wellness Trends for 2016 and Why You Should Care](http://biotone.com/cdn/shop/articles/shutterstock_150132014_{width}x.jpg?v=1617174361)
10 Wellness Trends for 2016 and Why You Should Care
Keeping up with the Jones has been replaced with keeping up with everyone. Social media has changed how all of us plan and work based on trending.
![woman being massaged at spa](http://biotone.com/cdn/shop/articles/shutterstock_124882354_{width}x.jpg?v=1617174357)
Wake up spa and massage practice clients dry, dull winter skin with wraps and scrubs
Winter weather can be particularly hard on clients’ skin, increasing irritation and dryness. Many clients will complain that moisturizing does not seem to resolve the problem.
![Start this New Year Off with Resolutions that Stick!](http://biotone.com/cdn/shop/articles/shutterstock_326576246_{width}x.jpg?v=1617174356)
Start this New Year Off with Resolutions that Stick!
Making New Year’s resolutions is a common tradition for many of us around this time of year, unfortunately giving up on those resolutions is often a tradition that follows not too far behind!
![Temperature dropping? Let a massage with cocoa butter lift client spirits](http://biotone.com/cdn/shop/articles/shutterstock_287490116_{width}x.jpg?v=1617174353)
Temperature dropping? Let a massage with cocoa butter lift client spirits
The weather outside may be frightful, but inside your spa or massage practice it can be so delightful, especially with the comforting aroma of cocoa in the air.
![Help new clients ease into their first massage at your spa or massage practice](http://biotone.com/cdn/shop/articles/shutterstock_69609013_{width}x.jpg?v=1617174352)
Help new clients ease into their first massage at your spa or massage practice
As the New Year gets underway, your schedule may include many first time massage therapy clients taking advantage of the gift card or gift certificate to your spa or massage practice that they received over the holidays.
![Why your spa or massage practice employment brand is important in attracting talent](http://biotone.com/cdn/shop/articles/shutterstock_95386447_{width}x.jpg?v=1617174350)
Why your spa or massage practice employment brand is important in attracting talent
Just as your spa or massage practice promise or brand is important to your clients; it’s equally critical in attracting top talent.
![Is your body language sending the right message to spa and massage practice clients?](http://biotone.com/cdn/shop/articles/shutterstock_216973516_{width}x.jpg?v=1617174348)
Is your body language sending the right message to spa and massage practice clients?
Without being aware of it, you may be sending your spa and massage practice clients mixed messages in spite of the fact that your words are positive and encouraging. That’s because your body language or nonverbal communication...
![Fight off holiday stress at your spa or massage practice](http://biotone.com/cdn/shop/articles/shutterstock_100235900_{width}x.jpg?v=1617174347)
Fight off holiday stress at your spa or massage practice
Are you feeling overwhelmed during this holiday season trying to keep up with the demands of your spa or massage practice and at the same time meet the expectations of friends and family? At times like this, you want to take stock of the situation and make some changes...
![Sunflower Oil](http://biotone.com/cdn/shop/articles/shutterstock_60320329_{width}x.jpg?v=1617174344)
Here comes the Sunflower Oil -- just in time for holiday treatments at your spa and massage practice.
Sunflowers might not seem fitting for this time of year, but the fact is the oil of this beautiful flower – native to North America but whose commercialization actually started in Russia – helps to keep skin younger...