Take Social Media to the Next Level by Utilizing Social Listening!

Take Social Media to the Next Level by Utilizing Social Listening!

Many massage and spa businesses incorporate social media into their marketing strategy by creating Facebook pages, yelp accounts, twitter feeds, and LinkedIn profiles, among others.
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How to turn online clients rants about your spa or massage practice into raves

How to turn online clients rants about your spa or massage practice into raves

There was a time when an unhappy client went away never to return and at worse just shared their dissatisfaction with some friends and family. But now thanks to social media things have changed.
Business & marketingMassage therapySpa therapy
Hate selling? Learn how to sell like a natural at your spa or massage practice

Hate selling? Learn how to sell like a natural at your spa or massage practice

Do you cringe at the idea of selling? It’s not uncommon that many business owners, including spa and massage practice professionals, are uncomfortable about selling.
Business & marketingMassage therapySpa therapy
Learn how to deal with spa and massage practice clients that annoy you

Learn how to deal with spa and massage practice clients that annoy you

Social media may be bringing some of us together, but it’s also exposing how annoying and frustrating some people can be. As if we needed more evidence.
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massage treatment of hot stone

Mixing it up in the treatment room

My last blog I talked about spring cleaning your practice.  Just to prove I practice what I preach I’m sharing a few of the ways I’ve been rotating the tool box this month.

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Loyal spa and massage clients matter to your spa and massage marketing. So create them!

Loyal spa and massage clients matter to your spa and massage marketing. So create them!

Are you more focused on bringing new clients through the door of your spa or massage practice than strengthening relationships with current ones? It’s a question you want to ask yourself

Business & marketingMassage therapyRetailSpa therapy
Don’t settle. Earn what you are worth at your spa or massage practice

Don’t settle. Earn what you are worth at your spa or massage practice

When setting prices for your spa and massage practice services, do you find it difficult to ask for what you really want? This is often true, especially when business owners are starting out...

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Take good care of yourself to help spa and massage practice clients

Take good care of yourself to help spa and massage practice clients

Are you practicing what you preach to clients when it comes to taking care of yourself?  With all the demands of running or managing your spa or massage practice, it’s easy to disregard

Massage therapySpa therapy
Goals are Good, Until You Lose Focus!

Goals are Good, Until You Lose Focus!

Many years ago when I was teaching intro students massage I had a saying that I would repeat over and over again hoping to burn it into the students brains as they formed their own personal massage style.
Massage therapySpa therapy
Brand consistency: Reinforce your brand across spa and massage practice client touchpoints

Brand consistency: Reinforce your brand across spa and massage practice client touchpoints

Do your clients think about your spa or massage practice the way you want them to? You may consider that your business is extremely professional and customer driven and yet online reviews...
Business & marketingMassage therapySpa therapy
Six steps to improve leadership skills at your spa or massage practice

Six steps to improve leadership skills at your spa or massage practice

You can’t do it all. By now as the owner or director of your spa or massage practice, you’ve probably realized that. There’s far more that goes into the success of your business than professional expertise.
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How effective listening can affect success at your spa or massage practice

How effective listening can affect success at your spa or massage practice

“Can you hear me now?” Verizon posed that question about mobile networks in its popular advertising campaign that ran for nine years starting in 2002. While mobile technology has improved considerably...

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