Help spa and massage practice clients say “I care” with your special Valentine’s Day promotions


Love is in the air. Valentine’s Day was less than three weeks ago, and many of your clients are looking for a special way to say “I care” to their special someone. Fortunately, there are many more ways to do that than with candy and flowers, and here’s where your spa or massage practice comes in.  A special body or facial treatment or massage can make a great gift for someone on this special day. That’s not only good news for romance; it’s great for your revenue.  Valentine’s Day provides you with a significant opportunity to sell holiday-themed treatments and packages that help boost the bottom line. Also, gift certificates sold for Valentine’s Day are a good way to introduce new clients to your services and get current ones to try something new.

Of course, the experience doesn’t have to be solo. Since a romantic get-away is not in every couple’s budget or not possible because of work and family commitments, why not help clients get away from it all at your spa or massage practice? Offer clients a perfect day or night out with a special sweetheart treatment package, including, for example, a wrap or body scrub and massage for two.  Create Valentine’s Day atmosphere throughout your establishment with bouquets of roses on and keep champagne on ice. Add some candles and romantic music for ambiance, and your clients will be delighted they didn’t have to deal with traffic or security checks at the airport.

Whatever your treatment menu, make sure you have retail products for at-home use. Clients can purchase the products as gifts to give to others or continue enjoying the treatment benefits at home.


Promote your Valentine’s Day offers

To make sure clients incorporate your spa or massage practice into their Valentine’s Day gift-giving, here are some ways to promote your services and retail items:

Try a text

When it comes to reaching out and touching someone, more and more Americans are doing so by text. A report by Info mate Mobile Intelligence found that the average American makes or answers six phone calls per day and, by comparison, sends and receives 32 texts. Text is an expedient way to alert your clients to your Valentine’s Day offering, as well as other specials and promotions throughout the year. Just keep in mind that regulations require you to get permission from someone before sending them a text message.

Plan a series of social media posts

Build up to the day with a series of specially crafted Valentine’s Day themed posts on your social channels talking about your special holiday treatments and gift items if your website enables e-commerce and online booking direct followers to your site to purchase retail items or book an appointment. Use imagery to draw attention to the posts. Also, engage your followers with questions, such as “what’s your favorite Valentine’s Day gift” or “what is your most memorable Valentine’s Day.”

Send a card

Whether you do it online or in the mail, send your clients a Valentine’s Day card to celebrate the upcoming special day and remind them of your treatments and special promotions. If you send an e-card, include a link to your website.

Update your signage

Make sure to update signage throughout your spa or massage. Use special Valentine’s Day images – cupids and hearts, for example – and highlight some of your special offerings for the day.


Co-marketing also can help boost your Valentine’s Day sales. Partner with a restaurant, florist, or jeweler to promote each other services and offerings.


If you have an awards program, consider doubling award points during the month for services or retail items as a way of showing your appreciation for client loyalty.


Help clients remember that special someone in their lives with your Valentine’s Day offerings, and they will remember you.


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