InTouch

Have you hired anyone using social media channels? It’s becoming increasingly popular for...

Valentine’s Day might be the perfect time for a romantic get-away but it’s not in every couple’s budget or maybe not possible because of work and family. So why not help your clients get away...

Valentine’s Day is already on everyone’s hearts and minds even if it’s a few weeks away. You can’t miss the message in most retail establishments and no doubt you’ve already launched Valentine’s Day promotional activities at your spa and massage business...

I’m a big fan of Shea Butter, and I can assure you it has nothing (well not a lot anyway) to do with the fact that we share a name. Many people ask me how I decide what ingredients to use...

Does your spa or massage business address the needs of athletes? Everyone may not be destined for the big leagues or the Olympics; still within your community there are athletes, sports teams and fitness buffs that have special body care needs...

The economy seems to be rebounding. While you might not hear a collective sigh of relief just yet, there are signs that employment is picking up steam and consumer confidence is inching up...

No one wants to go your spa’s Facebook page and see one promotional post after another. Yet social media can help your sales effort...

When it comes to innovation, look to spas to continually seek ways to enhance treatments to provide clients with even more benefits. One trend that I’m most excited about is the use of vibration, sound, music, light and color in treatments. SpaFinder in its Top Ten Global Spa Trends for 2012, points out that spas have long used sound and light typically as ambient accessories...

Happy Valentine’s Day! Hearts and cupid notwithstanding, today is one of those special days of the year to let others know you are thinking about them. That’s what makes today special to me. We all want to know that someone cares. The nice part is that you can help your customers convey that message. A great way to tell someone you care is to treat them to a massage or skincare treatment...

We all know that a place can impact how we feel but often times we underestimate that influence. According to the book Sacred Spaces by Denise Linn “you cannot separate the purpose of your livelihood from the space you occupy to fulfill it”. In other words your space expresses concretely how you feel about your work, yourself and your clients. Trust me, in all the years of consulting I have walked into more than a few spaces that either impressed or horrified me by their message...

Close your eyes, take a deep breath, let it out slowly and smile. This statement is printed on the back of my business cards for a reason. It is to remind my clients of one of the most important functions in life – to breathe joyfully. Joyfully? Absolutely...

I can’t believe I just finished celebrating another great birthday at the Las Vegas Spa show. I genuinely enjoy the wide diversity of participants in these classes which include massage therapists, estheticians and spa directors. I am always delighted to discover that we all share a common goal... to provide the best possible experience while delivering the most effective results...