Turn your Spa or Massage Business into a Valentine’s Day Retreat

Turn your Spa or Massage Business into a Valentine’s Day Retreat

Valentine’s Day might be the perfect time for a romantic get-away but it’s not in every couple’s budget or maybe not possible because of work and family. So why not help your clients get away...
Business & marketingMassage therapySpa therapyTreatment ideas
Make Sure Your Customers Feel The Love on this Valentine’s Day and Beyond

Make Sure Your Customers Feel The Love on this Valentine’s Day and Beyond

Valentine’s Day is already on everyone’s hearts and minds even if it’s a few weeks away. You can’t miss the message in most retail establishments and no doubt you’ve already launched Valentine’s Day promotional activities at your spa and massage business...
Massage therapyRetailSpa therapy
The Many Benefits of Shea Butter for Spa and Massage Clients

The Many Benefits of Shea Butter for Spa and Massage Clients

I’m a big fan of Shea Butter, and I can assure you it has nothing (well not a lot anyway) to do with the fact that we share a name. Many people ask me how I decide what ingredients to use...
Massage therapySpa therapyTreatment ideas
Unhappy Endings: Human Trafficking and Massage

Unhappy Endings: Human Trafficking and Massage

Did you know that January is National Slavery and Human Trafficking Month? Did you know that each year millions of people are bought and sold as property? A video by the Clearwater Human Trafficking Criminal Justice Committee states...
AnnouncementsCommunityMassage therapy
It’s a Win/Win Proposition when your Spa or Massage Business targets Athletic Clients

It’s a Win/Win Proposition when your Spa or Massage Business targets Athletic Clients

Does your spa or massage business address the needs of athletes? Everyone may not be destined for the big leagues or the Olympics; still within your community there are athletes, sports teams and fitness buffs that have special body care needs...
Business & marketingMassage therapySpa therapy
San Diego Here We Come!

San Diego Here We Come!

The week of the ONE Concept trifecta of conferences has finally arrived!!! The kickoff event for the interdisciplinary American Massage, Chiropractic and Acupuncture Conferences happens Thursday, April 19th at the Riverwalk Golf course in San Diego, CA. ONE Concept is hosting this charity golf tournament benefiting the CA chapter of the Make-A-Wish foundation to help make a young man’s wish come true...
AnnouncementsMassage therapy
Finding Balance

Finding Balance

Have you ever worked with a client that sucked the energy out of you? Most therapists have, whether they realize it or not. These especially needy clients often don't even realize that they are "attacking" their therapists...
Massage therapy
Relax and Learn

Relax and Learn

As a massage therapist and business owner I think itis important to stay up to date on the type of therapies being offered by mycompetitors. It is easy enough to do aninternet search to check out therapy menus or CE offerings, but my favorite wayto accomplish this goal is to book an appointment. Now I love my regular therapist, but withoutquestion I gain a competitive edge by educating myself in regard to what myfellow therapists are doing in session...
Massage therapyTreatment ideas
Before it’s hands on, try hand holding with first time massage clients

Before it’s hands on, try hand holding with first time massage clients

You can imagine any experience that has to do with massage, spas and skin care, my friends are anxious to share with me and more often than not, get my advice or input. The other day a friend told me a story that reminded how stressful a first time massage can be. In this case, a friend of my friend – a woman in her 40s – went for her first massage, which was a gift from her children...
Massage therapy
Keep It Moving!

Keep It Moving!

Last week’s AMTA National Convention in Portland, Oregon was as eventful as promised. It is always great to meet all the massage therapists who come from far and wide to network and learn new skills. If you were in attendance you may have seen a few of the massage demos I offered at the BIOTONE booth including Joint Mobilization, Tools Assisted Therapy, Fascial Matrix and Wraps for Chronic Pain Clients...
Massage therapy
Putting Your Best Foot Forward with Mindful Anatomy

Putting Your Best Foot Forward with Mindful Anatomy

After 20 years as a massage therapist I am still reminded on a regular basis that there is always something new to learn and discover. As a form and function therapist, you can imagine how many hours I have studied anatomy and kinesiology. I am happy to report that I am still having my premises challenged and refined. I recently had a concrete lesson in energetic Kinesiology and I want to share it with you...
Massage therapy
Hot Topics at this year's Alliance for Massage Therapy Education

Hot Topics at this year's Alliance for Massage Therapy Education

I was excited to attend The Alliance for Massage Therapy Education’s 2nd annual conference in Charleston, SC last month because I knew it would be an inspiring and valuable experience. I certainly was not disappointed. The conference was attended by massage therapy authors, CE providers, school owners, instructors, exhibitors (BIOTONE included) and several stake holder organizations (NCBTMB, FSMTB, etc). This dynamic group of 125 participants all came together to discuss “Bringing Teaching to the Next Level” for massage therapy...
CommunityMassage therapy