The Wonderful World of Massage

The Wonderful World of Massage

You may think that if you have been to one conference, you have seen them all, but nothing could be further from the truth! This last weekend at New England Regional Conference...
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woman with avocados

Nourish Clients’ Skin with the Super Food Avocado

What could be better than eating your way to good skin? If that sounds like a winning proposition, peel yourself an avocado...
Massage therapySpa therapyTreatment ideas
Use Pinterest To Show Your Clients What Your Spa and Massage Services Can Do For Them

Use Pinterest To Show Your Clients What Your Spa and Massage Services Can Do For Them

Around this time last year, Pinterest burst on the scene as the latest social networking craze. Not unlike other social networks, Pinterest lets you follow others, share content and make comments...
Business & marketingMassage therapySpa therapyTreatment ideas
Make Spring Cleaning Green at Your Spa or Massage Business

Make Spring Cleaning Green at Your Spa or Massage Business

I don’t have to tell you how important natural ingredients are to BIOTONE. The company grew out of my preference for natural ingredients applied to the skin during a massage or spa treatment and they continue to be...
Business & marketingMassage therapySpa therapyTreatment ideas
Professional Boundaries vs Mindful Relationships

Professional Boundaries vs Mindful Relationships

It turns out that while I was expanding the role of breathwork in my life and treatment room, my father was struggling to breathe at all, and as a result...
Business & marketingMassage therapyTreatment ideas
Enjoy The Luck of The Irish and Celebrate St. Patrick’s Day at Your Spa or Massage Business

Enjoy The Luck of The Irish and Celebrate St. Patrick’s Day at Your Spa or Massage Business

March is the month of the “wearing of the green.” Whether you are Irish or not, St. Patrick’s Day on March 17 is one of the holidays that gives us...
Business & marketingMassage therapySpa therapyTreatment ideas
How to Market your Spa and Massage Services to Millennials

How to Market your Spa and Massage Services to Millennials

She’s Hollywood’s new It girl. Jennifer Lawrence with all her charming facial expressions, candid comments and super talent, is according to ABC News poised to become an icon. That may seem like a pretty heady achievement for a 22-year old, but among her generation, it may...
Business & marketingMassage therapyRetailSpa therapy
Accepting Change Can Be Easier Said Than Done

Accepting Change Can Be Easier Said Than Done

Have you ever worked with a client who is unable to consciously acknowledge improvement even though their body shows clear signs of it? Many people can be attached or even addicted to their pain...
Massage therapy
How Arnica Boosts the Healing Touch of Massage

How Arnica Boosts the Healing Touch of Massage

Next year will be a milestone for BIOTONE. In 2014, Dual-Purpose Massage Creme will celebrate 30 years on the market. Here’s something about product lifecycles that you may not know. There are four stages:...
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Five Signs your Spa or Massage Business Website Needs a Facelift

Five Signs your Spa or Massage Business Website Needs a Facelift

When is the last time you updated your website? If it’s more than three years – five at the most – your spa or massage business...
Business & marketingMassage therapySpa therapy
How to Use Social Media for your Spa and Massage Business Recruiting

How to Use Social Media for your Spa and Massage Business Recruiting

Have you hired anyone using social media channels? It’s becoming increasingly popular for...
Business & marketingMassage therapySpa therapy
Masseuse working with client

Body Scanning for the Treatment Room

In the quest to increase mindfulness in my practice, breathwork turned out to be a much more comprehensive assignment then I had anticipated. It is funny how once you have awareness, there are lessons everywhere. This whole month I have noticed mindfulness being mentioned in the news, in articles...
Massage therapyTreatment ideas