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![Finding Quality Education Opportunities Locally](http://biotone.com/cdn/shop/articles/thumbnail_06162014_{width}x.jpg?v=1617174055)
Finding Quality Education Opportunities Locally
While there’s certainly no shortage of “continuing education” opportunities available to anyone who knows how to Google the phrase, finding a quality workshop or tutorial close to home can often prove much more challenging.
Category: Massage therapy
![Be Sensitive to Sensitivity Issues among your Spa and Massage Practice Clients](http://biotone.com/cdn/shop/articles/thumbnail_04282014_{width}x.jpg?v=1617174057)
Be Sensitive to Sensitivity Issues among your Spa and Massage Practice Clients
Do you find more and more of your spa and massage practice clients are describing their skin as sensitive? It’s not surprising since everyone seems to be more aware of skin reactions these days, whether to external factors – sun, workplace conditions, household detergents, fragrances, pollens and more...
Category: Massage therapy
![Communicating with Intent](http://biotone.com/cdn/shop/articles/thumbnail_03242014_{width}x.jpg?v=1617174058)
Communicating with Intent
The definition of communication can be very simple. It is an exchange of information (such as thoughts, feelings, needs, perceptions and knowledge) between at least two living beings. If only the act of communicating was as straight forward...
Category: Massage therapy
![Why Daydreaming Can Actually Be Good For Your Spa or Massage Practice](http://biotone.com/cdn/shop/articles/thumbnail_03202014_{width}x.jpg?v=1617174059)
Why Daydreaming Can Actually Be Good For Your Spa or Massage Practice
Dreaming of walking along a beautiful beach next to a turquoise blue ocean with the sun beaming down – while you are at work, that is. Don’t worry if daydreaming periodically takes you away from some of the more routine aspects of running your massage practice or spa...
Category: Massage therapy
![Make Bergamot Oil an Essential Ingredient to Help Clients Relax at your Spa and Massage Practice](http://biotone.com/cdn/shop/articles/thumbnail_03132014_{width}x.jpg?v=1617174061)
Make Bergamot Oil an Essential Ingredient to Help Clients Relax at your Spa and Massage Practice
Among tea lovers, Bergamot Oil is synonymous with Earl Gray. The popular tea derives its unique spicy, floral aroma from the rind of the Bergamot, a fragrant citrus fruit the size of an orange but the color of a lemon...
Category: Massage therapy
![Trigger Point Rundown](http://biotone.com/cdn/shop/articles/thumbnail_02242014_{width}x.jpg?v=1617174062)
Trigger Point Rundown
Finding and releasing trigger points has always been one of my favorite parts of practicing massage therapy. There is just something so rewarding about finding just the right spot to press and then feeling the local twitch response as the hyperirritable skeletal muscle fibers begin to release and unwind...
Category: Massage therapy
![How to More Effectively Communicate with your Spa or Massage Business Team](http://biotone.com/cdn/shop/articles/narrow-space-on-minimalist-garden-design-with-plants-and-grass-minimalist-garden-design_{width}x.jpg?v=1617173988)
How to More Effectively Communicate with your Spa or Massage Business Team
Are your employees invested in your spa or massage business? Making an investment means more than showing up on time and doing a competent job. Making an investment means going the distance...
![Turn Your Spa and Massage Business Lead Generation Effort to the ALWAYS on Position](http://biotone.com/cdn/shop/articles/turnSpaMassageBusinessLeadGenerattionEffortToAlwaysOnPosition_{width}x.jpg?v=1617173989)
Turn Your Spa and Massage Business Lead Generation Effort to the ALWAYS on Position
Is walk-in traffic a big part of your spa or massage therapy business? Depending on your location, a considerable amount of your new business may come from people who are in the area for another reason...
![Keeping it Fresh!](http://biotone.com/cdn/shop/articles/keepingItFresh_{width}x.jpg?v=1617173991)
Keeping it Fresh!
I always find it interesting that every spring my active/athletic clients start the yearly ritual of bemoaning the fact that they are aging. I suspect it occurs this time of year because...
![Is it Time for a Change at your Spa or Massage Business?](http://biotone.com/cdn/shop/articles/timeForChangeAtYourSpaMassageBusiness_{width}x.jpg?v=1617173992)
Is it Time for a Change at your Spa or Massage Business?
What’s changed at your business lately? If the answer is not a lot, then it’s probably time to take stock of your spa or massage business. Successful businesses grow and change...
![Help Make Tax Season Stress-Free for Spa and Massage Business Clients](http://biotone.com/cdn/shop/articles/makeTaxSeasonStressFreeForSpaMassageBusinessClients_{width}x.jpg?v=1617173949)
Help Make Tax Season Stress-Free for Spa and Massage Business Clients
It’s no coincidence that April is National Stress Awareness Month. Paying taxes is certainly one of life’s high stress inducers. While you can’t help your clients deal with Uncle Sam, you can help make tax time more stress free...
![How to Keep First Time Spa and Massage Clients Coming Back](http://biotone.com/cdn/shop/articles/howToKeepFirstTimeSpaMassageClientsComingBack_{width}x.jpg?v=1617173993)
How to Keep First Time Spa and Massage Clients Coming Back
There’s nothing better than a referral from one of your clients. Your new client walks in the door excited about your spa or massage business services because a family member or friend sang your praises...