InTouch

The busiest buying season of the year is right around the corner! Is your business positioned to maximize the profit potential?  If not, now is the time to make a plan to ensure you are ready for those...

Is your website working as well as it can for your spa or massage practice? Your site should be a key part of your marketing effort to attract customers and prospects and help build business. Even if your website...

Our industry is all about health and wellness so the last thing you would ever want to do is foster a workplace environment that is anything but positive. Not only do employees suffer when there’s tension...

The color of your spa or massage practice says a lot about your brand. Over the years, there have been many theories and observations about the impact of color on marketing. In his article “The Psychology of Color in Marketing and Branding,”

I did it my way” is certainly a familiar lyric from Ol’ Blue Eyes. But how many people can actually attest to the fact that they did or plan to do it their way. When it comes to being an original whether in your

I have been blessed to be able to teach bodywork to students from all over the world.  This profession offers me the opportunity to meet amazing people who inspire and challenge me to be the best educator...

Your clients may be expecting more from you than outstanding professional service. A 2015 Cone Communications/Ebiquity Global CSR (corporate social responsibility) Study found that 91 percent of

We’re about to enter the holiday time of year and no doubt some people already are thinking about gift giving. Now’s a good time to plan your year-end spa or massage practice retail sales strategy and make

Last month I talked about how to differentiate you from the pack, specifically with seated massage.  Whether you are using it as your main business model or only participating in events

Are you currently working with pregnant women as part of your spa and massage practice clientele?  The American Pregnancy Association writes on its site that “Modern investigation and research has shown...

If you are looking for another avenue to boost your massage therapy clients, think about reaching out to chiropractors for partnership. There is a real synergy between the massage and chiropractic care.