InTouch
Steps to take to get your Spa or Massage Practice out of a Rut
Is that all there is? If that’s a question you’ve been asking yourself a lot lately, it’s time to make some changes. Maybe you hoped that having your own spa or massage practice would somehow improve the quality of your life or fulfill other needs...
Category: Business & marketing
How to Get the Most from Facebook Ads for your Spa or Massage Business
If you don’t do any other advertising, you might want to consider a campaign on Facebook. After all, you know that Facebook targets your spa or massage practice customers and prospects because you are already engaged with many of them on the social media channel...
Category: Business & marketing
Stop Worrying about your Spa and Massage Business Competition
Do you spend a lot of time worrying about the competition? It’s natural if you do. After all, a good part of your spa or massage practice business no doubt comes from clients who were dissatisfied with another provider...
Category: Business & marketing
Trigger Point Rundown
Finding and releasing trigger points has always been one of my favorite parts of practicing massage therapy. There is just something so rewarding about finding just the right spot to press and then feeling the local twitch response as the hyperirritable skeletal muscle fibers begin to release and unwind...
Category: Massage therapy
Aloe Vera provides ageless value to spa and massage practice products
While I’m constantly on the lookout for new ingredients for BIOTONE products, I also depend on ones that have stood the test of time. Aloe Vera is among the tried and true. It’s been used for thousands of years....
Category: Treatment ideas
Nip Gossip in the Bud at your Spa or Massage Business
It doesn’t matter what the business is, there’s always going to be talk around the office cooler. When the talk is friendly or matter of fact about someone at your spa or massage business; it’s not harmful. After all, the workplace is...
Category: Business & marketing
Listen and Learn when your Spa or Massage Business Client Complains
When you run your own spa or massage practice, you soon realize, try as hard as you can, “you can’t please all of the people all of the time.” Let’s face it, some clients are never satisfied – and you probably have learned to spot them and suggest they try another provider...
Category: Business & marketing
How to More Effectively Communicate with your Spa or Massage Business Team
Are your employees invested in your spa or massage business? Making an investment means more than showing up on time and doing a competent job. Making an investment means going the distance...
Turn Your Spa and Massage Business Lead Generation Effort to the ALWAYS on Position
Is walk-in traffic a big part of your spa or massage therapy business? Depending on your location, a considerable amount of your new business may come from people who are in the area for another reason...
Keeping it Fresh!
I always find it interesting that every spring my active/athletic clients start the yearly ritual of bemoaning the fact that they are aging. I suspect it occurs this time of year because...
Is it Time for a Change at your Spa or Massage Business?
What’s changed at your business lately? If the answer is not a lot, then it’s probably time to take stock of your spa or massage business. Successful businesses grow and change...
Help Make Tax Season Stress-Free for Spa and Massage Business Clients
It’s no coincidence that April is National Stress Awareness Month. Paying taxes is certainly one of life’s high stress inducers. While you can’t help your clients deal with Uncle Sam, you can help make tax time more stress free...