InTouch

Did you know that a key to boost productivity at your spa or massage practice just might be in writing? I’m not talking about writing a to-do list, though it can help -- but only if you are sure you are including tasks you know you’ll be able to accomplish...

Many, many, many years ago my then very young son woke me up on Mother’s Day with a Surprise! For those of you who have lived with young children – you can imagine my anticipation of mixed blessings. He led me to our main bathroom that he had transformed into a “SPA”. He had draped white sheets and sprinkled flowers over every surface, set out candles, poured me a glass of orange juice, and filled the tub with water and flowers...

When is the last time you spoke to an airline reservationist to book a flight? Today you’d probably prefer to do it yourself and save the time of waiting on hold before you get a live person to check to see if the flight time you want is available and assign you a seat. When it comes to online reservations, it doesn’t...

Do you find more and more of your spa and massage practice clients are describing their skin as sensitive? It’s not surprising since everyone seems to be more aware of skin reactions these days, whether to external factors – sun, workplace conditions, household detergents, fragrances, pollens and more...

When it comes to relieving muscle and joint pain, massage may be music to a client’s ears. But why stop there. If you want to create a truly relaxing environment for your massage clients, make sure that music is a key part of the experience...

Several weeks ago I had the opportunity to attend the Social Media Marketing World Conference in San Diego, CA. I attended because I needed direction, sure I want to kick my social media marketing up a notch, but I need those efforts to be effective...

Good management at your spa or massage practice comes from the top down. It works just the opposite, too. I can tell when I walk into an office or place a call to a company and get a cool response that the morale is low; and I trace it right to the head of the organization. While it’s unfortunate for the employees to work in an unpleasant environment, it’s bad for business as well...

Let’s face it. There are days when getting an email with a smiling face in it makes you want to go for the delete key. Everyone has days when, it’s hard to be positive and enthusiastic about anything. Hopefully those days are few and far between...

After much needed rain in California, our weather here is lovely. I hope yours is as well wherever you are across the country. The soft spring breezes conjure up images of the tropics for me, and I expect some of your spa and massage practice clients are experiencing the same thing....

The official date of the 10th Annual National Spring Spa Week is April 21–27. According to www.spaweek.com, Spa Week is a bi-annual event focused on the personal health and wellness of consumers...

As the owner of a spa or massage business, I don’t have to tell you that you are in a highly competitive market. News spas and massage centers open up all the time. Keeping current clients should always be a higher priority...

As much as massage has become part of the mainstream, there are still many consumers who shy away from the experience -- no matter how much their aching muscles and joints would benefit from the experience. Chair massage is a good way to introduce potential clients to your practice...