InTouch
Reach your Spa or Massage Practice Clients through Local Publicity
Today if you relay news to clients about your spa or massage practice, you can post something on Facebook or send out a Tweet and even get an instant response. Social media makes it possible to conveniently keep up an ongoing conversation with your clients...
Category: Business & marketing
Communicating with Intent
The definition of communication can be very simple. It is an exchange of information (such as thoughts, feelings, needs, perceptions and knowledge) between at least two living beings. If only the act of communicating was as straight forward...
Category: Massage therapy
Why Daydreaming Can Actually Be Good For Your Spa or Massage Practice
Dreaming of walking along a beautiful beach next to a turquoise blue ocean with the sun beaming down – while you are at work, that is. Don’t worry if daydreaming periodically takes you away from some of the more routine aspects of running your massage practice or spa...
Category: Massage therapy
Direct more Spa and Massage Clients to your door with Videos
If a picture is worth a thousand words, think how much powerful a video is, especially when it comes to marketing your massage or spa services. The latest statistics from YouTube indicate...
Category: Business & marketing
Make Bergamot Oil an Essential Ingredient to Help Clients Relax at your Spa and Massage Practice
Among tea lovers, Bergamot Oil is synonymous with Earl Gray. The popular tea derives its unique spicy, floral aroma from the rind of the Bergamot, a fragrant citrus fruit the size of an orange but the color of a lemon...
Category: Massage therapy
To oil cleanse or not to oil cleanse?
I was preparing to teach an Aromasensory scalp and face massage this month when I realized, as an outcome based therapist, I do not always get to perform facial and scalp massage as often as I would like. Just between you and me, I am planning to change that this year...
Category: Treatment ideas
Steps to take to get your Spa or Massage Practice out of a Rut
Is that all there is? If that’s a question you’ve been asking yourself a lot lately, it’s time to make some changes. Maybe you hoped that having your own spa or massage practice would somehow improve the quality of your life or fulfill other needs...
Category: Business & marketing
How to Get the Most from Facebook Ads for your Spa or Massage Business
If you don’t do any other advertising, you might want to consider a campaign on Facebook. After all, you know that Facebook targets your spa or massage practice customers and prospects because you are already engaged with many of them on the social media channel...
Category: Business & marketing
Stop Worrying about your Spa and Massage Business Competition
Do you spend a lot of time worrying about the competition? It’s natural if you do. After all, a good part of your spa or massage practice business no doubt comes from clients who were dissatisfied with another provider...
Category: Business & marketing
Trigger Point Rundown
Finding and releasing trigger points has always been one of my favorite parts of practicing massage therapy. There is just something so rewarding about finding just the right spot to press and then feeling the local twitch response as the hyperirritable skeletal muscle fibers begin to release and unwind...
Category: Massage therapy
Aloe Vera provides ageless value to spa and massage practice products
While I’m constantly on the lookout for new ingredients for BIOTONE products, I also depend on ones that have stood the test of time. Aloe Vera is among the tried and true. It’s been used for thousands of years....
Category: Treatment ideas
Nip Gossip in the Bud at your Spa or Massage Business
It doesn’t matter what the business is, there’s always going to be talk around the office cooler. When the talk is friendly or matter of fact about someone at your spa or massage business; it’s not harmful. After all, the workplace is...
Category: Business & marketing