InTouch

Are you looking to expand your massage services to the corporate market? Many companies offer corporate wellness programs that include fitness; healthy workplace food choices; educational seminars on diet and weight loss; and chiropractic, chair massage and other physical therapies...

While there’s certainly no shortage of “continuing education” opportunities available to anyone who knows how to Google the phrase, finding a quality workshop or tutorial close to home can often prove much more challenging.

What makes your spa or massage practice stand out from the competition? Surprising as it may be, many establishments can’t answer that question even those that are successful and confident they are providing their market with outstanding value...

Do you meditate? While there are many different types of meditation developed by a diverse range of cultures – Indian, Buddhist, Zen and others in the East and West -- all have the common goal of achieving spiritual growth...

It may be time for you to get behind the camera for your spa massage marketing. A 2013 Video Marketing Survey and Business Video Trends Report found that among 600 marketing professionals surveyed, 93 percent use video as part of their marketing mix and 82 percent reported that video has a positive impact on their business...

Mud and Scrub Bars are quickly becoming one of the ‘must haves’ in resort spas. That is exciting for us because it is easily incorporated into any size operation, from the wellness office to the day spa...

No longer the exception, most of us are using mobile phones to conduct day-to-day activities from looking for products and services, booking appointments and getting advice. If your spa or massage practice isn’t ‘mobile’ these days, you’re missing opportunities. Find out some of the key ways to mobilize your practice to boost customer engagement and profits...

I guess you could say the benefits of Gapeseed Oil are of biblical proportion. That’s because Grapeseed Oil has not only existed for over 6000 years; it actually is referred to in the Old Testament as an ingredient in Pulse, a dish the prophet Daniel liked eating for health purposes...

If there’s one thing your spa or massage practice – or any business for that matter – can’t get enough of, it’s fresh ideas. Even if you are satisfied with the way things are; circumstances change. You need to be prepared to deal with the changes that are forced upon you by the marketplace because of competition; changing client requirements or a shift in the economy...

World class athletes such as professional sports stars and Olympians require very specialized care when it comes to obtaining and maintaining optimum performance...

Just what drives massage clients to keep coming back to your massage practice or spa? A focus group study conducted in 2007 in New Zealand sought to find that out...

Aromatherapy is playing a greater role in the treatment of physical and mental issues, reports SpaFinder in its 2014 Spa and Wellness Trends. As a result, it’s not uncommon for massage therapists and other spa professionals to be asking clients not only "how do you feel?" but "how do you want to feel?"...