InTouch

While I don’t consider myself a historian, I really enjoy reading up on the history of herbs and spices I use in BIOTONE products. What’s most fascinating is to find out how some of these ingredients were worth their weight in gold hundreds -- and even thousands-- of years ago....

This year I have come to fully appreciate the importance of combining education, experience and instinct in order to become a more effective body worker. As I attend various workshops and followed multi-disciplinary professional blogs / articles, I have noticed a growing attention by others to this trinity as well...

Even though you know that marketing is essential to your spa or massage practice, you may find yourself neglecting it. It’s understandable. You may have a small team – or it’s just you...

Some people thrive on change; others simply dread it. In any case, your spa or massage practice is going to experience it not once but many times as your business grows, and you need the support of your team to reach whatever goals you set...

Are you looking to expand your massage services to the corporate market? Many companies offer corporate wellness programs that include fitness; healthy workplace food choices; educational seminars on diet and weight loss; and chiropractic, chair massage and other physical therapies...

While there’s certainly no shortage of “continuing education” opportunities available to anyone who knows how to Google the phrase, finding a quality workshop or tutorial close to home can often prove much more challenging.

What makes your spa or massage practice stand out from the competition? Surprising as it may be, many establishments can’t answer that question even those that are successful and confident they are providing their market with outstanding value...

Do you meditate? While there are many different types of meditation developed by a diverse range of cultures – Indian, Buddhist, Zen and others in the East and West -- all have the common goal of achieving spiritual growth...

It may be time for you to get behind the camera for your spa massage marketing. A 2013 Video Marketing Survey and Business Video Trends Report found that among 600 marketing professionals surveyed, 93 percent use video as part of their marketing mix and 82 percent reported that video has a positive impact on their business...

Mud and Scrub Bars are quickly becoming one of the ‘must haves’ in resort spas. That is exciting for us because it is easily incorporated into any size operation, from the wellness office to the day spa...

No longer the exception, most of us are using mobile phones to conduct day-to-day activities from looking for products and services, booking appointments and getting advice. If your spa or massage practice isn’t ‘mobile’ these days, you’re missing opportunities. Find out some of the key ways to mobilize your practice to boost customer engagement and profits...

I guess you could say the benefits of Gapeseed Oil are of biblical proportion. That’s because Grapeseed Oil has not only existed for over 6000 years; it actually is referred to in the Old Testament as an ingredient in Pulse, a dish the prophet Daniel liked eating for health purposes...