InTouch

No longer the exception, most of us are using mobile phones to conduct day-to-day activities from looking for products and services, booking appointments and getting advice. If your spa or massage practice isn’t ‘mobile’ these days, you’re missing opportunities. Find out some of the key ways to mobilize your practice to boost customer engagement and profits...

I guess you could say the benefits of Gapeseed Oil are of biblical proportion. That’s because Grapeseed Oil has not only existed for over 6000 years; it actually is referred to in the Old Testament as an ingredient in Pulse, a dish the prophet Daniel liked eating for health purposes...

If there’s one thing your spa or massage practice – or any business for that matter – can’t get enough of, it’s fresh ideas. Even if you are satisfied with the way things are; circumstances change. You need to be prepared to deal with the changes that are forced upon you by the marketplace because of competition; changing client requirements or a shift in the economy...

World class athletes such as professional sports stars and Olympians require very specialized care when it comes to obtaining and maintaining optimum performance...

Just what drives massage clients to keep coming back to your massage practice or spa? A focus group study conducted in 2007 in New Zealand sought to find that out...

Aromatherapy is playing a greater role in the treatment of physical and mental issues, reports SpaFinder in its 2014 Spa and Wellness Trends. As a result, it’s not uncommon for massage therapists and other spa professionals to be asking clients not only "how do you feel?" but "how do you want to feel?"...

Did you know that a key to boost productivity at your spa or massage practice just might be in writing? I’m not talking about writing a to-do list, though it can help -- but only if you are sure you are including tasks you know you’ll be able to accomplish...

Many, many, many years ago my then very young son woke me up on Mother’s Day with a Surprise! For those of you who have lived with young children – you can imagine my anticipation of mixed blessings. He led me to our main bathroom that he had transformed into a “SPA”. He had draped white sheets and sprinkled flowers over every surface, set out candles, poured me a glass of orange juice, and filled the tub with water and flowers...

When is the last time you spoke to an airline reservationist to book a flight? Today you’d probably prefer to do it yourself and save the time of waiting on hold before you get a live person to check to see if the flight time you want is available and assign you a seat. When it comes to online reservations, it doesn’t...

Do you find more and more of your spa and massage practice clients are describing their skin as sensitive? It’s not surprising since everyone seems to be more aware of skin reactions these days, whether to external factors – sun, workplace conditions, household detergents, fragrances, pollens and more...

When it comes to relieving muscle and joint pain, massage may be music to a client’s ears. But why stop there. If you want to create a truly relaxing environment for your massage clients, make sure that music is a key part of the experience...

Several weeks ago I had the opportunity to attend the Social Media Marketing World Conference in San Diego, CA. I attended because I needed direction, sure I want to kick my social media marketing up a notch, but I need those efforts to be effective...