InTouch
The Price is Right - Part Two: Three strategies to make value based price increases
Raising prices is one of the hardest business decisions most of us make. But when it comes to owning your own business, it’s one of the most important decisions for success.
Category: Massage therapy
Your spa and massage clients won’t forget the name or the benefits of Jojoba
It’s not only because of its name that Jojoba is unique. Derived from a desert plant found in desert regions of northern Mexico and southwestern United Sates; Jojoba Oil actually is not an oil.
Category: Massage therapy
How to become more empathetic to spa and massage practice clients
“How’s your week going?” No doubt you probably ask that question – or something like it -- many times throughout the week of spa or massage practice clients. For some clients, that simple question can be a door opener to unburden themselves...
Category: Massage therapy
Don’t wait for your ideal spa or massage practice clients to walk through the door. Go after them.
Among your spa or massage practice clients, who are your ideal clients? Which ones value your services, share your business values and appreciate your efforts to ensure they have a satisfying experience.
Category: Community
Permission is Better than Forgiveness When it Comes to Copyright
Did you know that just because something is posted on the internet it doesn’t mean it is copyright free? If you visit an artist’s website, copy a picture to your hard drive and then post that picture on social media you have most likely violated copyright law.
Category: Massage therapy
The Price is Right - Part One: Three ways to know if you need a price increase
Raising prices is one of the hardest business decisions most of us make. But when it comes to owning your own business, it’s one of the most important decisions for success.
Category: Business & marketing
How to find the right business partner for your spa or massage practice
Are you thinking it might be time to take on a business partner? As a massage professional, you may want to partner with a chiropractor to expand your client base. Or if your business is therapeutic massage, it could be beneficial to partner with someone who...
Category: Massage therapy
7 steps to be more optimistic about your spa or massage practice and life
For some people, the glass is always half full. They never seem to worry too much feeling confident that things will just work out fine. If you aren’t a born optimist...
Category: Business & marketing
Care for clients at your spa or massage practice starts with your own self-care
If you’re not feeling well or are worn out from the physical demands and pressure of running your spa or massage practice, you can’t give your clients 100 percent. That’s why own self-care is extremely important...
Category: Massage therapy
Ways to raise prices at your spa or massage practice and not lose clients
'Ways to raise prices at your spa or massage practice and not lose clients', 'Y', 'When you started your spa or massage practice, you might have set prices for your services geared to the lower end of the market to attract clients. Now that you
Category: Massage therapy
Stay top of mind among spa and massage practice clients with email marketing
Many of you may be actively working your social media networks – Facebook and Twitter in particular - in order to engage with your spa or massage practice clients and prospects. Social media has the advantages of immediacy...
Category: Business & marketing
Learn how to sell your spa or massage practice services even if you don’t like selling
Mention sales or selling to some people and watch them cringe. Sales people get a bad rap, and in some cases, it’s justified. Nobody like a pushy sales person, especially when it’s clear the goal is meeting quota at the expense of your needs...
Category: Business & marketing