InTouch
How to avoid product overuse at your spa or massage practice
When looking to cut costs at your spa or massage practice, you’ll want to consider product usage. It is one area that is often overlooked, but it can make a significant difference in your profitability...
Category: Business & marketing
Which massage lubricant is just the right touch for your spa or massage practice?
There’s no lack of choice when it comes to massage lubricants for your spa or massage practice. You can choose between a range of massage oils, lotions, cremes and body butters and gels. Personal preference is one of the criteria...
Category: Treatment ideas
How to price customized treatments at your spa or massage practice
Today’s spa and massage practice clients know more about the different types of massage and skin treatments than ever before. They also are results oriented and cost conscious, which means they want services that accommodate their unique needs and preference...
Category: Business & marketing
Tea Time: Three ways to incorporate the benefits of Tea in the treatment room
Unless you live and work under a rock, you probably already know about the health benefits of Green tea. (If not, Google it). This has been a wellness topic for decades that has recently seen a new surge of interest....
Category: Treatment ideas
Why you should embrace learning to grow your spa or massage practice
Are you too tired from all the demands of running your spa or massage practice to crack the books at the end of the day? Is the cost of continuing education not a fit for you your budget right now?...
Category: Business & marketing
Don’t let repetitive stress syndrome hurt your spa or massage practice
Did you ever hear of “milkmaid’s arm?” It’s actually an early description of what we today call repetitive stress or strain injury (RSI) that comes from repeating the same motions for hours at a time...
Category: Massage therapy
Pre-book to boost bookings at your spa or massage practice
Are you getting your clients to pre-book their next appointment before they walk out the door after a session? If not, you may be missing out business...
Category: Business & marketing
5 Simple Steps to Therapeutic Unwinding
Have you ever been performing a relaxation massage and come across a tight congested bunch of tissue? I bet you have! The client may have come in expressing a desire to relax or may have only paid for a Swedish massage, not the potentially more expensive Deep Tissue therapy...
Category: Massage therapy
Steps to take to avoid burnout at your spa or massage practice
No matter how much you love your work at your spa or massage practice, at some point you may experience burnout. Burnout isn’t just feeling stressed or overly tired...
Category: Business & marketing
How to keep your spa or massage practice ahead when the competition drops prices
Are your competitors lowering their prices and you’re worried if you don’t do the same for your spa and massage practice service, you’ll lose clients? Before you change any of your prices, ask yourself if being the “low price” leader is really what...
Category: Business & marketing
Six last-minute ideas to promote Mother’s Day at your spa or massage practice
Mother’s Day is a boon to retailers so why shouldn’t it be the same for your spa or massage practice? The National Retail Federation reports that consumers spent nearly $20 billion on flowers, cards, jewelry and more last year...
Category: Business & marketing
Real Balance Starts from the Ground Up
Every month I struggle with what to share with you. Not because I don’t have anything to talk about but because I have too much. My strategy is generally to narrow the topic down to a big Aha moment or a significant trend. This month it’s one...
Category: Massage therapy