InTouch
![Tips to Promote Word of Mouth Marketing for your Spa or Massage Practice](http://biotone.com/cdn/shop/articles/thumbnail_01022015_{width}x.jpg?v=1617174144)
Tips to Promote Word of Mouth Marketing for your Spa or Massage Practice
Do you know how most of your clients found out about your spa or massage practice? Chances are pretty good they heard about you through word of mouth...
Category: Business & marketing
![Airplane Contact](http://biotone.com/cdn/shop/articles/thumbnail_12292014_{width}x.jpg?v=1617174054)
Airplane Contact
Did you know that as an airplane takes off and lands the weight of the plane either leaves or connects with the ground gradually? The plane does not take off or land all at once, but instead glides on and off the earth. Pilots practice an extensive number of hours to learn to master this technique...
Category: Massage therapy
![Shake Things Up at your Spa or Massage Practice as you Ring in the New Year](http://biotone.com/cdn/shop/articles/thumbnail_12222014_{width}x.jpg?v=1617174146)
Shake Things Up at your Spa or Massage Practice as you Ring in the New Year
There’s a new study out about e-readers. A team from Harvard Medical School has found that they may damage your sleep because it takes longer to get to sleep reading with a back-lit e-reader. And we know poor sleep can affect your health...
Category: Business & marketing
![Share your Expertise to Build Relationships with Spa and Massage Practice Clients](http://biotone.com/cdn/shop/articles/thumbnail_12252014_{width}x.jpg?v=1617174145)
Share your Expertise to Build Relationships with Spa and Massage Practice Clients
There’s a new study out about e-readers. A team from Harvard Medical School has found that they may damage your sleep because it takes longer to get to sleep reading with a back-lit e-reader. And we know poor sleep can affect your health...
Category: Business & marketing
![What it takes to be a Leader at your Spa or Massage Oractice](http://biotone.com/cdn/shop/articles/thumbnail_12182014_{width}x.jpg?v=1617174147)
What it takes to be a Leader at your Spa or Massage Oractice
It’s one thing to be a manager; it’s another to be a leader. As the owner of your spa or massage practice, keeping your business on track requires good management skills. However, to grow your business
Category: Business & marketing
![Three ways to authentically connect with your clients](http://biotone.com/cdn/shop/articles/thumbnail_12152014_{width}x.jpg?v=1617174148)
Three ways to authentically connect with your clients
You may not know this about me but for most of the 80's I was a corporate suit. And In business you learn early the value of networking. I am by nature shy and found large group meetings of strangers intimidating...
Category: Business & marketing
![Use Words in your Spa or Massage Practice Marketing Campaigns that are sure to Sell](http://biotone.com/cdn/shop/articles/thumbnail_12112014_{width}x.jpg?v=1617174150)
Use Words in your Spa or Massage Practice Marketing Campaigns that are sure to Sell
If there ever was a time to make sure your spa or massage practice marketing message rise about the noise level, it’s now. With so many holiday special promotions, you want to be sure that marketing campaigns around your special holiday packages...
Category: Business & marketing
![Gain Clarity for your Personal Life and running your Spa and Massage Practice](http://biotone.com/cdn/shop/articles/thumbnail_12082014_{width}x.jpg?v=1617174151)
Gain Clarity for your Personal Life and running your Spa and Massage Practice
Are you thinking about next year and wondering what direction to go? No matter how well things are going with your spa or massage practice and in your personal life; it’s natural – and healthy – to question if you are satisfied with the status quo...
Category: Business & marketing
![Six Tips to Get Ready for the Holidays at your Spa or Massage Practice](http://biotone.com/cdn/shop/articles/thumbnail_12042014_{width}x.jpg?v=1617174152)
Six Tips to Get Ready for the Holidays at your Spa or Massage Practice
It’s beginning to look a lot like Christmas – and Chanukah and Kwanzaa – everywhere you go. Is your spa or massage practice ready? There’s a host of things to do to take advantage of the sales opportunities presented by the holiday season...
Category: Business & marketing
![What is the Right Angle Fundamental?](http://biotone.com/cdn/shop/articles/thumbnail_12022014_{width}x.jpg?v=1617174154)
What is the Right Angle Fundamental?
Some people are tall while others are short. Some are top-heavy others bottom heavy. So the way that individuals carry their weight is different even though they may weigh the same amount numerically...
Category: Business & marketing
![How to be Effective at Persuasion to Sell more at your Spa or Massage Practice](http://biotone.com/cdn/shop/articles/thumbnail_12012014_{width}x.jpg?v=1617174155)
How to be Effective at Persuasion to Sell more at your Spa or Massage Practice
How do you view your sales skills and those of your spa or massage practice team? Do you consider yourself and your team effective at persuading clients to consider treatments or retail products...
Category: Business & marketing
![Full Sensory Client Gifts that Keep on Giving – Essential Client Retention Strategy](http://biotone.com/cdn/shop/articles/thumbnail_11242014_{width}x.jpg?v=1617174156)
Full Sensory Client Gifts that Keep on Giving – Essential Client Retention Strategy
I’m a big proponent of client retention vs. new client recruitment. Successful client retention takes work and lots of connecting. Thankfully I enjoy such pursuits...
Category: Business & marketing