Four steps to take to boost sales at your spa or massage practice in the New Year

Four steps to take to boost sales at your spa or massage practice in the New Year

Enjoy the holidays. Hopefully your spa or massage practice has been very booked these past few weeks and will continue to be so as the New Year gets underway.
Business & marketingRetail
Temperature dropping? Let a massage with cocoa butter lift client spirits

Temperature dropping? Let a massage with cocoa butter lift client spirits

The weather outside may be frightful, but inside your spa or massage practice it can be so delightful, especially with the comforting aroma of cocoa in the air.
Massage therapySpa therapyTreatment ideas
Help new clients ease into their first massage at your spa or massage practice

Help new clients ease into their first massage at your spa or massage practice

As the New Year gets underway, your schedule may include many first time massage therapy clients taking advantage of the gift card or gift certificate to your spa or massage practice that they received over the holidays.
Business & marketingMassage therapySpa therapy
“Enter Curious...Leave Curious (but with credentials)”

“Enter Curious...Leave Curious (but with credentials)”

This is a quote Susan Salvo, one of our master educators and textbook authors, shared on Facebook. It pretty much sums up how I feel about life long education.
Business & marketingMassage therapy
Why your spa or massage practice employment brand is important in attracting talent

Why your spa or massage practice employment brand is important in attracting talent

Just as your spa or massage practice promise or brand is important to your clients; it’s equally critical in attracting top talent.
Business & marketingMassage therapySpa therapy
Is your body language sending the right message to spa and massage practice clients?

Is your body language sending the right message to spa and massage practice clients?

Without being aware of it, you may be sending your spa and massage practice clients mixed messages in spite of the fact that your words are positive and encouraging. That’s because your body language or nonverbal communication...
Business & marketingMassage therapySpa therapy
Fight off holiday stress at your spa or massage practice

Fight off holiday stress at your spa or massage practice

Are you feeling overwhelmed during this holiday season trying to keep up with the demands of your spa or massage practice and at the same time meet the expectations of friends and family? At times like this, you want to take stock of the situation and make some changes...
Business & marketingMassage therapyRetailSpa therapy
Before you Sign on the Dotted line

Before you Sign on the Dotted line

Employers will often require new employees to sign an employment contract as part of the hiring process. A good employment contract will clearly spell out job rules, requirements and expectations.
Business & marketing
Sunflower Oil

Here comes the Sunflower Oil -- just in time for holiday treatments at your spa and massage practice.

Sunflowers might not seem fitting for this time of year, but the fact is the oil of this beautiful flower – native to North America but whose commercialization actually started in Russia – helps to keep skin younger...
Massage therapySpa therapyTreatment ideas
How to get referrals from health care providers for your spa or massage practice

How to get referrals from health care providers for your spa or massage practice

How would you rank your referral network? Are clients referring potential clients to you regularly? When it comes to marketing your services, word of mouth is by far the most effective way to get new business.
Business & marketingMassage therapy
Client Acquisition at What Cost

Client Acquisition at What Cost

The costs associated with opening and maintaining a practice can be daunting regardless of circumstance, but they often become downright overwhelming when you see a bunch of blank spaces in the appointment calendar!
Business & marketing
7 Ways to Boost Creativity to Grow Your Spa or Massage Practice

7 Ways to Boost Creativity to Grow Your Spa or Massage Practice

With the holidays about to kick off, you’re probably thinking of creative ways to attract clients, prospects and shoppers into your spa and massage practice. Without increasing your operational expenses too much...
Business & marketing