InTouch
Five key ways gift certificate sales can contribute to your success
The time has come for festivities, snowflakes and stress. It’s also time for the gift certificate selling blitz. A lot of businesses look at gift certificates as a cash cow, but...
Category: Business & marketing
Six Steps to Improve your Spa or Massage Practice Search Engine Rankings
While word of mouth is still the most effective ways to get new clients for your spa or massage practice, don’t overlook the importance online search plays. Many people still turn to search engines to find providers...
Category: Business & marketing
Small Business Saturday: How to get the most out of it for your spa or massage practice
While Black Friday may be the busiest shopping day of the year, the spotlight is on small businesses the day after. Now in its sixth year, Small Business Saturday...
How to get more men through your spa or massage practice door and keep them coming back
You won’t only find men in sports bars and on the golf course these days. You should be finding a lot of them at your spa or massage practice.
Category: Business & marketing
Faced with a challenging spa or massage client problem? Here are some tips for handling it.
You know the old adage, “the customer is always right.” Even if your spa or massage client isn’t necessarily right, you want to be sure to resolve any issues that may end the relationship or...
Category: Business & marketing
Tips for ringing up holiday sales at your spa or massage practice
As the season of “deck the halls” rapidly approaches, it should be all hands on deck when it comes to boosting your holiday sales. Now is a good time to get together with your team and put a plan in place to ring in holiday sales.
Category: Business & marketing
Why you want avocado oil on your spa and massage practice menu
Want to help your spa and massage practice clients beat back Father Time? Introduce them the skin enhancing benefits of avocado oil. With its chemical properties and water-retaining qualities, avocado oil also acts
Category: Treatment ideas
Five treatment room strategies for Mind Body Connection
Life gives us constant opportunities for growth. Like when a topic keeps coming up so that you can’t help but take notice.
Category: Massage therapy
BIOTONE kicks off season of giving with $10,000 donation to Massage Therapy Foundation
We like to begin the season of giving a little earlier here at BIOTONE. Every year, in October, the Massage Therapy Foundation (MTF) announces annual grants to community programs and services around the country to bring touch therapies to underserved communities.
Category: Community
Employee, Independent Contractor or Renter: What’s the Best Fit for Your Practice?
As a SPA consultant, I am often asked my opinion on the best way to structure adding therapists to a practice. Massage and SPA owners have the option to hire employees...
Category: Massage therapy
How to be a trendsetter and not a trend follower in your spa or massage practice
Each year, the International Spa Association releases a report on the spa trends for the year. This year, key among the trends were personalization – treatments and services geared to the unique needs of the individual...
Category: Massage therapy
Define your unique selling proposition to set your spa or massage practice apart
What makes your spa or massage practice unique from the competition? Is it the type of massage therapies you offer – aromatherapy and deep tissue, for example - or the special skin treatments you’ve created?
Category: Massage therapy