Is your body language sending the right message to spa and massage practice clients?


Without being aware of it, you may be sending your spa and massage practice clients mixed messages even though your words are positive and encouraging. That’s because your body language or nonverbal communication -- subtle movements, facial expressions, and gestures - speaks volumes about what you really are thinking or feeling. A study conducted by Dr. Albert Mehabrian at UCLA indicated that your communication's nonverbal aspects reveal your underlying emotions, motives, and feelings. In response, people will evaluate your message's emotional content by your nonverbal signals over your words.


Tips for positive nonverbal cues

Whether you are greeting a new client, discussing a therapeutic massage regimen, suggesting a retail product, or offering tips about skincare at home between sessions, make sure your body language matches your verbal enthusiasm.  Here are some tips to give the right nonverbal cues to build a solid relationship and gain client trust.


Smile at the other person periodically. Used just the right number of times in a conversation; a smile helps convey interest, enthusiasm, and empathy. Nodding your head is another way to let someone know you agree or relate to what they tell you.

Maintain eye contact

Focus your attention on the person you are talking to. Maintain eye contact throughout the conversation to assure the other person that you are interested. You will want to occasionally blink or look away briefly, however, to avoid coming across as overbearing.

Stand tall

Keep your head up and back straight but not stiff. Your shoulders should be relaxed. This type of posture conveys a greater sense of interest and also indicates that you are comfortable in your surroundings.

Lean in when seated

Sit towards the front of the chair if you are seated when having a conversation. Also, lean in slightly, which indicates that you are engaged in the conversation.

Be mindful of your arms and legs

Your arms and legs can say a lot about your comfort or lack of it when talking to someone. When you cross your arms, you appear defensive. Crossing your arms and legs signals that you are closing yourself off from the conversation. You also don’t want to put your hands behind your back when you are standing and talking to someone. It gives the impression that you are bored or possibly angry with the person or situation.

Speak with your hands

Use your hands to emphasize a word or make a point. However, please don’t overdo it. Too many hand gestures can distract someone from what you are saying. Also, don’t fidget with your hands. It detracts from the confidence you want to exude.

Always be present: Don’t undermine your positive body language by looking at your smartphone or watch. You want to be in the present at all times when you are talking to someone.

Next time you have a conversation with someone, be mindful of your body language to send the right message.

Business & marketingMassage therapySpa therapy