InTouch

In 1964, Neil H. Borden, professor of advertising at the Harvard Business School published a paper on “The Concept of the Marketing Mix,” in which he identified the tools necessary to create demand for a product, such as product

No matter how enthusiastic new clients may be about the benefits of massage, some still will be apprehension about the experience, especially since it involves removing clothing.

They used to say that “the way to a man’s heart is through his stomach.” While preparing a meal for someone continues to be a warm and wonderful way to show you care; there are other ways to convey the message.

Are you concerned that opportunities for retail sales are being left on the table because your spa and massage practice team just aren’t enthusiastic enough about selling or lack confidence?

Talk about staying power. When it comes to popularity, the Aloe Vera plant can be traced back centuries for its use in health, beauty and skin care treatments.  As far back as 2000 years, Greek scientists believed

With today’s rapid pace of change, you won’t want to walk out the door of your school with diploma in hand and say goodbye to the books (or tablets) forever. Professional and retail products, skin care treatments

A successful massage session respects the dignity of human need: the need for pleasure, the need for relief, the need for hope, the need for connection, the need for therapeutic action, and...