InTouch

I talk a lot about the need to have goals. Successful businesses don’t just happen. You need to carefully think about what you want to achieve and set a course of action to get there. But no matter what goals you set, the marketplace changes and you need to respond accordingly...

We couldn't let a new year get underway without introducing a new line of products. Our newest offering is Healthy Benefits, an anti-oxidant rich line of massage products. Healthy Benefits, which includes Oil-Free Face Massage Creme, Massage Creme and Massage Gel, are rich in the Pomegranate, Green tea, White Grape and Grapeseed active botanicals...

Valentines is soon upon us and its a great time for Gift Certificate Promotions and Couples Massage specials. This year, I am choosing Valentines to launch a yearlong campaign that matches my own journey - self discovery. My "You deserve it" campaign includes posting daily quotes, tasting bars and incentives to explore way to enjoy your own company...

The other day when I asked my 4 year old daughter what she learned at school that day she replied, "We learned about Martin Luther King Jr. and peace. Mommy, peace is when you love each other." Later, I found myself reflecting on this definition of peace. Is it really so simple? All we have to do is love each other?...

This is the season of giving and what better time than now to evaluate how we give back daily. In doing so I realized that my most consistent gift hands down is aromatherapy. Which is kind of surprising since I am not an aroma therapist, I am a restorative massage therapist who uses essential oils as a modality to support wellness...

Do you know the 80-20 rule? It maintains that 80 percent of your business comes from 20 percent of your customers. That might be high for your practice, but bottom line, the rule suggested that among a key group of customers, there is opportunity to up sell spa services and products...

Following our series on ISPA trends we are now going to explore customizing. I've combined this trend with a recent consumer survey that indicates that menus need to become simpler...

Although just receiving a massage can be beneficial to a client, therapists who incorporate education into therapy sessions offer clients a better understanding of where and why they feel the way they feel. Many clients are unaware of where they store stress and tension in their bodies...

I promised we would further explore practical ways to take advantage of the current spa trends, including "inspiration by nature." This is one of my favorites since I am a big advocate of the guiding principles of "Sense of Place."...

The International SPA Association (ISPA) recently released their report on the latest trends in the spa industry. I am excited to share some of them in the next several blogs, along with my favorite and developing protocols that represent each direction...

Whether or not you're a fan of Sex and the City - TV series and movies - there's no denying Carrie, Samantha, Charlotte and Miranda touched a nerve with women everywhere about the importance of female friendship. It's probably one of women's greatest strengths that they allow themselves to 'share' with other women and so build the emotional bonds that carry them through life's challenges - however big or small...

August is traditionally the big vacation month. For families, it's the month to get away with the kids before they go back to school. With continued uncertainty about the economy, however, a "staycation" is the popular new way to get that much needed break...