woman with avocados

Nourish Clients’ Skin with the Super Food Avocado

What could be better than eating your way to good skin? If that sounds like a winning proposition, peel yourself an avocado...
Massage therapySpa therapyTreatment ideas
Use Pinterest To Show Your Clients What Your Spa and Massage Services Can Do For Them

Use Pinterest To Show Your Clients What Your Spa and Massage Services Can Do For Them

Around this time last year, Pinterest burst on the scene as the latest social networking craze. Not unlike other social networks, Pinterest lets you follow others, share content and make comments...
Business & marketingMassage therapySpa therapyTreatment ideas
Make Spring Cleaning Green at Your Spa or Massage Business

Make Spring Cleaning Green at Your Spa or Massage Business

I don’t have to tell you how important natural ingredients are to BIOTONE. The company grew out of my preference for natural ingredients applied to the skin during a massage or spa treatment and they continue to be...
Business & marketingMassage therapySpa therapyTreatment ideas
Professional Boundaries vs Mindful Relationships

Professional Boundaries vs Mindful Relationships

It turns out that while I was expanding the role of breathwork in my life and treatment room, my father was struggling to breathe at all, and as a result...
Business & marketingMassage therapyTreatment ideas
Enjoy The Luck of The Irish and Celebrate St. Patrick’s Day at Your Spa or Massage Business

Enjoy The Luck of The Irish and Celebrate St. Patrick’s Day at Your Spa or Massage Business

March is the month of the “wearing of the green.” Whether you are Irish or not, St. Patrick’s Day on March 17 is one of the holidays that gives us...
Business & marketingMassage therapySpa therapyTreatment ideas
Masseuse working with client

Body Scanning for the Treatment Room

In the quest to increase mindfulness in my practice, breathwork turned out to be a much more comprehensive assignment then I had anticipated. It is funny how once you have awareness, there are lessons everywhere. This whole month I have noticed mindfulness being mentioned in the news, in articles...
Massage therapyTreatment ideas
Turn your Spa or Massage Business into a Valentine’s Day Retreat

Turn your Spa or Massage Business into a Valentine’s Day Retreat

Valentine’s Day might be the perfect time for a romantic get-away but it’s not in every couple’s budget or maybe not possible because of work and family. So why not help your clients get away...
Business & marketingMassage therapySpa therapyTreatment ideas
The Many Benefits of Shea Butter for Spa and Massage Clients

The Many Benefits of Shea Butter for Spa and Massage Clients

I’m a big fan of Shea Butter, and I can assure you it has nothing (well not a lot anyway) to do with the fact that we share a name. Many people ask me how I decide what ingredients to use...
Massage therapySpa therapyTreatment ideas
Spring Cleaning

Spring Cleaning

Spring has sprung and it’s time to shake things up. I always use the seasons as a prompt to freshen my office and menu. For example Green Tea and Lime Leaf have usurped Milk and Honey as the go to experience and exfoliation is the name of the game. Clients are shedding winter wear and showing more skin. Most have been on low fat diets and their skin shows it. So before they get their spray tans, they need this...
Treatment ideas
Help Clients say “I Care” to the Someone Special

Help Clients say “I Care” to the Someone Special

Happy Valentine’s Day! Hearts and cupid notwithstanding, today is one of those special days of the year to let others know you are thinking about them. That’s what makes today special to me. We all want to know that someone cares. The nice part is that you can help your customers convey that message. A great way to tell someone you care is to treat them to a massage or skincare treatment...
Spa therapyTreatment ideas
Relax and Learn

Relax and Learn

As a massage therapist and business owner I think itis important to stay up to date on the type of therapies being offered by mycompetitors. It is easy enough to do aninternet search to check out therapy menus or CE offerings, but my favorite wayto accomplish this goal is to book an appointment. Now I love my regular therapist, but withoutquestion I gain a competitive edge by educating myself in regard to what myfellow therapists are doing in session...
Massage therapyTreatment ideas
Bring on the Heat

Bring on the Heat

The winter is upon us and throughout my clientele you can hear the refrain “the stones are back, the stones are back”! This is a yearly ritual that we look forward to as soon as the fall has been with us long enough to forget the scorching heat of summer. As soon as everyone starts being nostalgic for the heat I start my transition...
Treatment ideas