InTouch
“Enter Curious...Leave Curious (but with credentials)”
This is a quote Susan Salvo, one of our master educators and textbook authors, shared on Facebook. It pretty much sums up how I feel about life long education.
Why your spa or massage practice employment brand is important in attracting talent
Just as your spa or massage practice promise or brand is important to your clients; it’s equally critical in attracting top talent.
Is your body language sending the right message to spa and massage practice clients?
Without being aware of it, you may be sending your spa and massage practice clients mixed messages in spite of the fact that your words are positive and encouraging. That’s because your body language or nonverbal communication...
Fight off holiday stress at your spa or massage practice
Are you feeling overwhelmed during this holiday season trying to keep up with the demands of your spa or massage practice and at the same time meet the expectations of friends and family? At times like this, you want to take stock of the situation and make some changes...
Here comes the Sunflower Oil -- just in time for holiday treatments at your spa and massage practice.
Sunflowers might not seem fitting for this time of year, but the fact is the oil of this beautiful flower – native to North America but whose commercialization actually started in Russia – helps to keep skin younger...
How to get referrals from health care providers for your spa or massage practice
How would you rank your referral network? Are clients referring potential clients to you regularly? When it comes to marketing your services, word of mouth is by far the most effective way to get new business.
Five treatment room strategies for Mind Body Connection
Life gives us constant opportunities for growth. Like when a topic keeps coming up so that you can’t help but take notice.
Category: Massage therapy
Employee, Independent Contractor or Renter: What’s the Best Fit for Your Practice?
As a SPA consultant, I am often asked my opinion on the best way to structure adding therapists to a practice. Massage and SPA owners have the option to hire employees...
Category: Massage therapy
How to be a trendsetter and not a trend follower in your spa or massage practice
Each year, the International Spa Association releases a report on the spa trends for the year. This year, key among the trends were personalization – treatments and services geared to the unique needs of the individual...
Category: Massage therapy
Define your unique selling proposition to set your spa or massage practice apart
What makes your spa or massage practice unique from the competition? Is it the type of massage therapies you offer – aromatherapy and deep tissue, for example - or the special skin treatments you’ve created?
Category: Massage therapy
Make the most of spa and massage practice holiday revenue by going the marketing ‘extra mile’
There’s no doubt the holiday season is kicking in. Companies like UPS are already putting out the word for seasonal help. Whether or not this will be a strong holiday for shopper remains to be seen...
Category: Massage therapy
How to build a rapport with your spa and massage practice clients
You know how easily you connect with some of your spa and massage practice clients. From the first time you meet you have an instant rapport. The connection may stem from finding humor in the same thing or...
Category: Massage therapy