InTouch
An ingredient that stands test of time helps clients heal
At BIOTONE, we pride ourselves on using ingredients that truly stand the test of time. One such ingredient is the herb Comfrey. The roots and leaves of the Comfrey plant have been used to treat damaged tissues and broken bones since ancient times.
Five marketing trends influencing client decisions in 2019
Just as trends in healthcare change from year to year, so do trends in marketing as companies and brands seek better ways to reach clients and prospects. Here are five trends in on and off-line marketing gleaned from across the web that you’ll want...
Getting down to essentials: Eucalyptus Oil
Don’t let their cute looks fool you. Koalas may look all cuddly on the outside, but inside they are nothing short of steel when it comes to their diet. The tree-dwelling marsupial, which is closely related to the kangaroo - not the bear - complete with pouch...
Massage Therapy News and Research
Massage Magazine reports that a recent study found that there is a lack of integration when it comes to massage therapy and outpatient cancer care despite recommendations from the American Society of Clinical Oncology for the use of complementary...
Why hemp seed oil is a must have for clients
Hemp seed oil is having its hay day and for good reason. To begin with, it’s rich in essential fatty acids such as omega 3 and omega 6, minerals and over a dozen vitamins, most notably vitamin E. Some even use it in place of fish oil for the omega 3...
Well+Good Wellness Trends to watch in 2019
Each year, Well + Good, a news publication devoted to the wellness scene, publishes its top wellness trends. Among the 14 trends Well+ Good predicts will drive wellness in 2019, here are some that may impact your spa or massage practice this year.
Clients feeling down? Lift their spirits and ease sore muscles with Bergamot Essential Oil.
Are your clients in need of a lift? Tea might be one antidote. Of course, an uplifting massage is another. And if you want to combine the best of both words, offer clients a massage with Bergamot Essential Oil, which is used for flavoring the popular...
Massage Therapy News and Research
Duke University researchers found that that patients with arthritis in their knees experienced significant improvement in pain and mobility after undergoing a weekly, whole-body massage for two months. According to the announcement from Duke Health...
Healthcare vs Wellness
Is it better to be considered a healthcare provider or a wellness practitioner? Does it matter? There are so many of us who are committed to fitting into one category or the other. There are others like myself who haven’t really cared and have moved in...
CBD gets boost from legalization of industrial hemp
The passage of the 2018 Farm Bill on December 20 is a major step forward for the burgeoning cannabidiol (CBD) market. The bill legalizes industrial hemp, a variety of cannabis from which CBD can be extracted but does not produce mind-altering effects.
Getting personal when marketing to clients
Personalized and powerful is the name of the game in products and services these days, especially when target customers and clients are millennials. But even baby boomers are in on the personalization bandwagon. They want customized treatments...
Getting Down to Essentials: Sandalwood Essential Oil
This is the time of year when stress levels rise as harried clients face end of year work projects, shopping, travel and everything else that goes with the holiday season. Even a busy social calendar can cause anxiety. More than likely, clients are looking...