InTouch
Lidocaine moves out of the dentist chair and onto the massage table
Most people associate Lidocaine with the dentist because it is used for numbing gums. But this topical analgesic is effective in treating other painful conditions, making it an ingredient you’ll want to consider for use with clients.
You are an expert. It’s time to let everyone know.
You’re on Facebook, Twitter, Instagram and other social channels. You send out email notifications about specials and new treatments and you even send your clients greetings on special occasions. All of these activities are helping to keep you in front...
Avoid shoemaker’s children syndrome. Take good care of yourself.
You know the story about the shoemaker who was so busy taking care of customers that he forgot to make shoes for his wife and children. It’s not difficult to see how that could happen to you, especially when you give 100 percent and more of yourself...
Walk in Beauty with Gratitude
In many Native American Traditions to “Walk in Beauty” is to walk in balance and gratitude. Many cultures all over the world share this belief. People everywhere are rediscovering the simple fact that gratitude is a key to a successful life. We even...
Want to add some spice to your massage treatments? Try cinnamon essential oil.
Among the spices in a spice drawer or cabinet, cinnamon is a standout. Its intense spicy aroma can warm and uplift the spirits any time of the year, although it’s a perennial favorite around the holidays. But immersing yourself in the scent of cinnamon is...
Make retail shopping at your spa or massage practice a personal experience
While brick-and-mortar retail establishments have not gone the way of the dinosaur, you can’t ignore the power and popularity of online shopping. Aided by mobile devices, we now can purchase items anytime/anywhere from a cornucopia of goods available...
Massage Therapy News and Research
The Aloe Foundation in Austin has embraced a holistic approach to treat individuals suffering from illness and trauma, writes Massage Magazine. In creating individualized, client-centered treatment plans, the Foundation aims to reduce the stress...
If a crisis should hit, be prepared with a communications strategy
What do you do when a crisis hits your spa or massage practice? It’s a question hopefully you will never have to deal with firsthand, but it is something you need to be prepared for. An extremely unhappy client may post a number of scathing reviews...
How to instill initiative in your spa or massage practice team
Bring on the sun year round with sunflower oil
Summer may be moving on, but you can help clients keep a “sunny disposition” by offering them the benefits of Sunflower Oil. The oil of the universally loved Sunflower helps to keep skin younger looking and toned all year round.
Honoring Indigenous Healing Traditions
November is Native American Heritage Month. “It is a great time to celebrate rich and diverse cultures, traditions and histories, and to acknowledge the important contributions of Native people,” according to the NCAI. I recently participated in the World...
Let’s Talk About CBD Oil
Many of your clients may be asking you about CBD oil and for good reason. It’s enjoying a great deal of popularity because it has the unique characteristic of being both a natural and yet state-of-the-art ingredient for managing pain. CBD or Cannabidiol...