InTouch

Among the essential oils whose scent packs a powerful punch, camphor oil ranks high on the list. Clean, bright and intense, the aroma of camphor oil is considered both refreshing and stimulating. And its effect is no less powerful, inducing both cooling...

Not everyone is a born sales person. But that doesn’t mean that everyone can’t learn how to sell even those who may cringe at the thought.

Massage Magazine writes about the value of massage therapy in helping clients overcome grief.  Research reported in Science Daily, finds that receiving massage therapy eight weeks after a loved one passes on helped those suffering the loss cope.

Today, there’s a pretty good chance that new clients walking through your spa or massage practice door – or current clients seeking more services – started with an online engagement. (Pew Research reports that one quarter of Americans are online...

Some days you may feel that things are getting out of control in your life and your business. The feeling may stem from your need to keep on top of everything. Or it may be that there is so much going on that you really can’t manage it all, which is not at all...

Did you know that the scent of lemons is one of the smells that can make you happier? In case you are wondering, some of the others are pine, rosemary and freshly cut grass, as noted in “8 Smells That Can Make You Happier, according to...

What’s your biggest challenge in running your spa or massage practice? A few years ago, Phorest, a salon software solution, asked 250 salon and spa owners and managers in the UK and Ireland that question. The three top challenges were in...

If for no other reason, spa and massage therapy clients will love Geranium Oil because of its sweet, floral scent. But that is just the beginning of the many benefits of the oil extracted through steam distillation of the stems and leaves from the lovely...

Whether your spa or massage practice client base includes 30 or 300, your business has a brand identity. That identity is the collective perception of your business among clients shaped by a number of factors. Your logo and the other visuals that you...

Massage Magazine writes that research indicates stroke patients who received weekly sessions of aromatherapy back massage and foot baths showed significant improvement in stress and mood and sleep. The study, “The effects of aroma massage...

Starting your own spa or massage practice or managing one for someone else is a challenge many seek. It’s exciting to take a business from ground zero and manage its growth over time. But the sad reality is that many businesses don’t make it long term.