InTouch
How to stay in the Present to Give your all to your Spa or Massage Practice Clients
Even with the best of intentions, it’s sometimes difficult to give every one of your spa or massage practice clients your undivided attention. You may have too much on your mind to give your client your absolute best...
Category: Business & marketing
Unsure How to Handle Requests for Donations from your Spa or Massage Practice? Here are some tips...
The season of giving will soon be upon us. As the owner of your spa or massage practice, you probably receive requests for donations throughout the year, however, deciding which ones to support can be challenging...
Category: Business & marketing
Retail Holiday Merchandising and Marketing tips for your Spa or Massage Practice
Black Friday may be the official kickoff for the holiday shopping season, but Halloween gets the players lining up. By next week, it won’t surprise anyone to see holiday decorations make their way into retail merchandising and marketing efforts...
Category: Business & marketing
The Mark of Professional Excellence: Do Massage Therapists need it?
Choosing a massage specialty: Days of research, Choosing an educator: Hours of YouTube time, Attending workshops: Thousands of dollars, Buying support materials ie book, videos etc.: Hundreds of Dollars, Certification: Priceless?...
Category: Business & marketing
What it takes to make your Spa or Massage Practice clients Love your Brand
Just as there is a difference between having a date and dating someone, so is there a difference between clients who drop in periodically for a massage or skin treatment and those who feel connected to your spa or massage practice...
Category: Business & marketing
Cultivate Compassion in your Spa or Massage Practice
We do it all the time – ask someone how they are. But how much do we really mean it? Is it just a conventional social exchange when you see someone after a period of time has elapsed?...
Category: Business & marketing
Why you want to put yourself in your Spa and Massage Practice Marketing
Driving the marketing efforts for your spa or massage is not the same thing as putting yourself front and center in the activities. After all, your clients and prospects want to know who the person is behind by the sign on the door...
Category: Business & marketing
Getting your team through growing pains at your Spa or Massage Practice
There’s nothing more exciting as the owner of your spa or massage practice than having your business move to the next level. Yet periods of growth also may be accompanied by growing pains, especially if growth comes rapidly...
Category: Business & marketing
How good deeds are contagious and what it means to your spa or massage practice
Do you consider your contribution to the community as the owner of a spa or massage practice begins and ends with providing a quality service or do you feel an obligation to make a difference beyond that. If you answered yes, you are like a growing number of businesses...
Category: Business & marketing
Setting and communicating prices at your spa or massage practice
Do you struggle to come up with pricing for your services? Especially when you are starting out at your spa or massage practice, pricing can be a struggle.
Category: Business & marketing
How to turn around a difficult situation at your Spa or Massage Practice
“A successful business owner isn’t one who never has a downturn; it’s one who when faced with a bad or difficult situation knows how to turn it around.” These words, which I’ve never forgotten, are from someone I knew through business many years ago...
Category: Business & marketing
Why You Should Calculate Client Value for your Spa or Massage Practice
It doesn’t take long to realize that not all clients are created equal. Some clients will be of more value to you over the years because they have confidence in your professionalism and as a result employ a range of services and purchase your retail offerings...
Category: Business & marketing