InTouch
Cultivate Compassion in your Spa or Massage Practice
We do it all the time – ask someone how they are. But how much do we really mean it? Is it just a conventional social exchange when you see someone after a period of time has elapsed?...
Category: Business & marketing
Why you want to put yourself in your Spa and Massage Practice Marketing
Driving the marketing efforts for your spa or massage is not the same thing as putting yourself front and center in the activities. After all, your clients and prospects want to know who the person is behind by the sign on the door...
Category: Business & marketing
Getting your team through growing pains at your Spa or Massage Practice
There’s nothing more exciting as the owner of your spa or massage practice than having your business move to the next level. Yet periods of growth also may be accompanied by growing pains, especially if growth comes rapidly...
Category: Business & marketing
How good deeds are contagious and what it means to your spa or massage practice
Do you consider your contribution to the community as the owner of a spa or massage practice begins and ends with providing a quality service or do you feel an obligation to make a difference beyond that. If you answered yes, you are like a growing number of businesses...
Category: Business & marketing
Setting and communicating prices at your spa or massage practice
Do you struggle to come up with pricing for your services? Especially when you are starting out at your spa or massage practice, pricing can be a struggle.
Category: Business & marketing
How to turn around a difficult situation at your Spa or Massage Practice
“A successful business owner isn’t one who never has a downturn; it’s one who when faced with a bad or difficult situation knows how to turn it around.” These words, which I’ve never forgotten, are from someone I knew through business many years ago...
Category: Business & marketing
Why You Should Calculate Client Value for your Spa or Massage Practice
It doesn’t take long to realize that not all clients are created equal. Some clients will be of more value to you over the years because they have confidence in your professionalism and as a result employ a range of services and purchase your retail offerings...
Category: Business & marketing
Partnering with a Chiropractor can Help Build your Massage Clientele
Getting new clients is an ongoing effort when you own your spa or massage practice. One way to extend your marketing reach is to partner with other professionals to offer complementary services...
Category: Business & marketing
Is it time to Tune-up your Spa or Massage Practice Marketing?
Even with new clients coming in the door, it’s a good idea to periodically review your marketing activities to make sure things are on track and stay that way. The market changes all the time and you don’t want to be blindsided by increased competition...
Category: Business & marketing
How Clients Engage with your Spa or Massage Practice on Facebook
Not yet on Facebook? Your spa or massage practice may be missing out on business if you aren’t. G/O Digital, a marketing solution for small business, recently conducted a survey of 1000 consumers age 18-29 in which 62 percent of the respondents said...
Category: Business & marketing
Make Sure you have the Right Retail Mix at your Spa or Massage Practice
Are you wondering why retail sales at your spa or massage practice aren’t doing better. Even with an ambitious marketing campaign and attractive visual merchandising, your retail sales may fall short if you are not carrying products your clients want for at-home use...
Category: Business & marketing
Confessions of a Master Massage Therapist
We do not always do as we teach, sometimes we take short cuts. There it is, it’s off my chest and I feel so much better now. For example, as much as I love nurturing my clients, sometimes my day is overbooked and I become hyper focused on the client’s immediate treatment goals...
Category: Business & marketing