InTouch
Partnering with a Chiropractor can Help Build your Massage Clientele
Getting new clients is an ongoing effort when you own your spa or massage practice. One way to extend your marketing reach is to partner with other professionals to offer complementary services...
Category: Business & marketing
Is it time to Tune-up your Spa or Massage Practice Marketing?
Even with new clients coming in the door, it’s a good idea to periodically review your marketing activities to make sure things are on track and stay that way. The market changes all the time and you don’t want to be blindsided by increased competition...
Category: Business & marketing
How Clients Engage with your Spa or Massage Practice on Facebook
Not yet on Facebook? Your spa or massage practice may be missing out on business if you aren’t. G/O Digital, a marketing solution for small business, recently conducted a survey of 1000 consumers age 18-29 in which 62 percent of the respondents said...
Category: Business & marketing
Make Sure you have the Right Retail Mix at your Spa or Massage Practice
Are you wondering why retail sales at your spa or massage practice aren’t doing better. Even with an ambitious marketing campaign and attractive visual merchandising, your retail sales may fall short if you are not carrying products your clients want for at-home use...
Category: Business & marketing
Confessions of a Master Massage Therapist
We do not always do as we teach, sometimes we take short cuts. There it is, it’s off my chest and I feel so much better now. For example, as much as I love nurturing my clients, sometimes my day is overbooked and I become hyper focused on the client’s immediate treatment goals...
Category: Business & marketing
How to Keep Spa and Massage Clients on your Side
How many of your spa or massage practice customers do you consider loyal? In “Customer Loyalty What it is, Why it Matters and How to Activate it,” Donovan Dillon asserts that customer loyalty is more than just someone’s preference for dealing with one business over another...
Category: Business & marketing
User Generated Content Strengthens your Engagement with Spa and Massage Practice Clients
It can be challenging to come up with a steady stream of content for the social marketing channels you maintain for your spa or massage practice. But the good news is that you don’t have to create all that content on your own...
Category: Business & marketing
Good or Great - Look at the Details
The difference between a good massage and a GREAT massage often lies in tiny details that the therapist may not even know exist. Maybe they weren’t taught to stretch to the soft end feel or to take a massage stroke all the way to the end of the limb...
Category: Business & marketing
How to Create a stress-free Environment at your Spa or Massage Practice
While we may live in a world made increasingly convenient by technology, that doesn’t make day-to-day living any less free from stress. Today, everyone feels stressed it seems and it’s having its effect on getting the job done...
Category: Business & marketing
Are you Undermining your own Success at your Spa or Massage Practice?
It is ironic that many people who run their own businesses, including owners of a spa or a massage practice, have as much fear of success as they do of failure. Fear of failure is understandable. It’s daunting to start your own venture, whatever it is...
Category: Business & marketing
Could your Attitude be driving away Spa or Massage Practice Clients?
You may not realize it, but your attitude may be driving away your spa or massage practice clients. Even if you are providing outstanding professional service, your clients may be put off if they find you difficult to deal or you start to take them for granted...
Category: Business & marketing
Be Authentic in your Spa or Massage Practice to Stand out from the Competition
Do you ever think about why your clients come back to your spa or massage practice year after year? No doubt they are satisfied with your offering; but are your services and products all that all that drives them through your door...
Category: Business & marketing