Why You Need to Monitor Online Reviews About Your Spa or Massage Practice

Why You Need to Monitor Online Reviews About Your Spa or Massage Practice

Everyone has an opinion and many consumers are more than happy to share them about companies that they do business with, increasingly on online review sites. While you may worry about what a current or former client might say about your spa or massage practice...
Business & marketing
Creating a Culture of Gratitude at your Spa or Massage Practice Pays Huge Dividends

Creating a Culture of Gratitude at your Spa or Massage Practice Pays Huge Dividends

You know how much you value your spa or massage practice clients; but do they know? Sometimes just saying thanks at the end of a session isn’t enough to convey your appreciation...
Business & marketing
Show Clients You Care on Valentine’s Day at your Spa or Massage Practice

Show Clients You Care on Valentine’s Day at your Spa or Massage Practice

Love is definitely in the air with Valentine’s Day just a few days away. You can show your clients the love with a promotional gift...
Business & marketing
Is your Massage Oractice Trending? –Five 2015 Wellness Trends You Beed To Be Aware Of

Is your Massage Oractice Trending? –Five 2015 Wellness Trends You Beed To Be Aware Of

Every year I troll professional journals to identify the trends that impact my primary market. I also feature them in my workshops because I think that marketing yourself is one of the...
Business & marketing
Customized Experiences Count More than ever. Find out What your Spa and Massage Clients Really Want.

Customized Experiences Count More than ever. Find out What your Spa and Massage Clients Really Want.

Today more than ever providing your spa or massage therapy clients with customized experiences is the name of the game. In part the impetus for customization is coming from the increased use of technology...
Business & marketing
Make Customer Loyalty Programs Count at your Spa or Massage Practice

Make Customer Loyalty Programs Count at your Spa or Massage Practice

If you want to get clients in the door of your spa or massage practice more often, consider launching a loyalty program to reward them for their repeat business. An article written by global management consulting...
Business & marketing
Keep it Green Year Round at your Spa or Massage Practice

Keep it Green Year Round at your Spa or Massage Practice

Does it matter to clients if your spa or massage practice is committed to protecting the environment? There’s a good chance that it does for many of them...
Business & marketing
Get the Right Clients for your Spa or Massage Practice

Get the Right Clients for your Spa or Massage Practice

Do you have clients you absolutely love and look forward to the time you spend with them at your spa or massage practice? The reason why some clients stand out above others in your practice will vary...
Business & marketing
Changing Things Around at your Spa or Massage Practice Starts with the First Step

Changing Things Around at your Spa or Massage Practice Starts with the First Step

As 2015 gets underway, you may be feeling the pressure to jump on something that needed changing but for any number of reasons put off doing anything about it. Maybe you were too busy...
Business & marketing
It’s Hard Work Running your Spa or Massage Practice. Give yourself a verbal pat on the back.

It’s Hard Work Running your Spa or Massage Practice. Give yourself a verbal pat on the back.

Are you being hard on yourself in this post-holiday period because you indulged just a bit too much on the abundance of good food and drink offered up at get-together with family and friends?...
Business & marketing
Tips to Promote Word of Mouth Marketing for your Spa or Massage Practice

Tips to Promote Word of Mouth Marketing for your Spa or Massage Practice

Do you know how most of your clients found out about your spa or massage practice? Chances are pretty good they heard about you through word of mouth...
Business & marketing
Shake Things Up at your Spa or Massage Practice as you Ring in the New Year

Shake Things Up at your Spa or Massage Practice as you Ring in the New Year

There’s a new study out about e-readers. A team from Harvard Medical School has found that they may damage your sleep because it takes longer to get to sleep reading with a back-lit e-reader. And we know poor sleep can affect your health...
Business & marketing