Is your website contributing to the growth of your spa or massage practice? It should be.

Is your website contributing to the growth of your spa or massage practice? It should be.

Is your website pulling its weight when it comes to helping your spa or massage practice grow?  Today a website is one of the most important marketing and sales tools you have. That’s because the vast majority of today’s consumers – 97 percent... 

Business & marketingMassage therapy
Why a Bedside Manner Matters to your Spa and Massage Practice Clients

Why a Bedside Manner Matters to your Spa and Massage Practice Clients

Getting a massage can be intimidating. There’s bound to be some sense of vulnerability when lying on a table disrobed, especially for first time clients. That’s why it’s important to keep clients feelings in mind...
Business & marketing
coconut and coconut oil

Treat your Spa and Massage Practice Client to the Skin-healthy Benefits of Coconut Oil.

We all know that when it comes to health, fads come and go. In the case of coconut oil, however, don’t expect that the popularity of this natural oil will be waning anytime soon...
Business & marketing
Mastering the Art of Observation

Mastering the Art of Observation

Over the years I have been in conversation with hundreds of massage therapists and it turns out a lot of us have the same concerns: building our practice, retaining clients, and avoiding burn out...
Business & marketing
Set Boundaries in your Spa or Massage Practice to Avoid Strained Relationships

Set Boundaries in your Spa or Massage Practice to Avoid Strained Relationships

You love your work, but relationships among team members at your spa or massage practice are having a real strain on you and the business. Unfortunately, that’s not an uncommon scenario...
Business & marketing
Add-on Services Get Good Results for your Clients and your Spa and Massage Practice

Add-on Services Get Good Results for your Clients and your Spa and Massage Practice

Who would miss an opportunity to add more value to your spa or massage practice clients and boost your revenue at the same time? Well that’s the beauty of providing add-on services...
Business & marketing
How to Raise your Prices and Keep Spa and Massage Clients Coming Back

How to Raise your Prices and Keep Spa and Massage Clients Coming Back

Costs go up. That’s one of the realities of running your spa or massage practice, or any business for that matter. To avoid a decline in your own profitability...
Business & marketing
Why You Need to Monitor Online Reviews About Your Spa or Massage Practice

Why You Need to Monitor Online Reviews About Your Spa or Massage Practice

Everyone has an opinion and many consumers are more than happy to share them about companies that they do business with, increasingly on online review sites. While you may worry about what a current or former client might say about your spa or massage practice...
Business & marketing
Creating a Culture of Gratitude at your Spa or Massage Practice Pays Huge Dividends

Creating a Culture of Gratitude at your Spa or Massage Practice Pays Huge Dividends

You know how much you value your spa or massage practice clients; but do they know? Sometimes just saying thanks at the end of a session isn’t enough to convey your appreciation...
Business & marketing
Show Clients You Care on Valentine’s Day at your Spa or Massage Practice

Show Clients You Care on Valentine’s Day at your Spa or Massage Practice

Love is definitely in the air with Valentine’s Day just a few days away. You can show your clients the love with a promotional gift...
Business & marketing
Is your Massage Oractice Trending? –Five 2015 Wellness Trends You Beed To Be Aware Of

Is your Massage Oractice Trending? –Five 2015 Wellness Trends You Beed To Be Aware Of

Every year I troll professional journals to identify the trends that impact my primary market. I also feature them in my workshops because I think that marketing yourself is one of the...
Business & marketing
Customized Experiences Count More than ever. Find out What your Spa and Massage Clients Really Want.

Customized Experiences Count More than ever. Find out What your Spa and Massage Clients Really Want.

Today more than ever providing your spa or massage therapy clients with customized experiences is the name of the game. In part the impetus for customization is coming from the increased use of technology...
Business & marketing