InTouch
Learn how to sell your spa or massage practice services even if you don’t like selling
Mention sales or selling to some people and watch them cringe. Sales people get a bad rap, and in some cases, it’s justified. Nobody like a pushy sales person, especially when it’s clear the goal is meeting quota at the expense of your needs...
Category: Business & marketing
Boost Your Business with Client Retention
Do you know how much it costs you to acquire a new client? The average cost can vary widely depending on the effectiveness of your marketing strategy. The acquisition cost calculation should include what you are spending on marketing programs such as...
Category: Business & marketing
How to make the most of client feedback about your spa and massage practice
When clients move on, you can’t assume it’s because they are dissatisfied. There may be another reason behind their departure – a change in their personal life or work status or a health issues. However, if clients find fault with your service offering, you want to know about it...
Category: Business & marketing
Why having the right tools matter to your spa or massage practice
No matter what profession you are in, you want to have the best tools. Not only will the right equipment make you more effective, it will help ensure a better quality service offering for your clients...
Category: Business & marketing
Get your clients talking about your spa or massage practice to boost marketing
Who doesn’t like a compliment? I’m sure you appreciate hearing from clients how much they value the services and expertise of your spa or massage practice...
Category: Business & marketing
How to boost gift card sales at your spa or massage practice
If you are looking for a way to boost sales at your spa and massage practice, think about offering gift cards, if you don’t already. According to GiftCard.com, over $100 billion is spent on gift cards annually...
Category: Business & marketing
Give your chair massage service a boost to gain more clients
Is your chair massage practice not quite living up your expectations? Maybe you expanded your spa or massage practice services to offer chair massage to introduce even more prospective clients...
Category: Business & marketing
Hosting your own wellness event
Several months ago I mentioned that I needed to make some changes to freshen up my menu. Based on current trends and my client’s lifestyle, I decided to replace “Spa Parties” on my menu with “Wellness Soiree’s”...
Category: Business & marketing
Tell your spa or marketing practice story with video
Today marketing is about telling stories that capture the attention and engage the interest of your audience in your brand. So what better way to tell your spa or massage practice story then with an entertaining video...
Category: Business & marketing
Seven steps to successful negotiating for your spa or massage practice
There’s an old saying that “80 percent of life is just showing up.” I’d expand on that with – “and negotiating for something.” Unfortunately, many approach negotiating as a win/lose proposition...
Category: Business & marketing
How to avoid product overuse at your spa or massage practice
When looking to cut costs at your spa or massage practice, you’ll want to consider product usage. It is one area that is often overlooked, but it can make a significant difference in your profitability...
Category: Business & marketing
How to price customized treatments at your spa or massage practice
Today’s spa and massage practice clients know more about the different types of massage and skin treatments than ever before. They also are results oriented and cost conscious, which means they want services that accommodate their unique needs and preference...
Category: Business & marketing