InTouch
“Enter Curious...Leave Curious (but with credentials)”
This is a quote Susan Salvo, one of our master educators and textbook authors, shared on Facebook. It pretty much sums up how I feel about life long education.
Why your spa or massage practice employment brand is important in attracting talent
Just as your spa or massage practice promise or brand is important to your clients; it’s equally critical in attracting top talent.
Is your body language sending the right message to spa and massage practice clients?
Without being aware of it, you may be sending your spa and massage practice clients mixed messages in spite of the fact that your words are positive and encouraging. That’s because your body language or nonverbal communication...
Fight off holiday stress at your spa or massage practice
Are you feeling overwhelmed during this holiday season trying to keep up with the demands of your spa or massage practice and at the same time meet the expectations of friends and family? At times like this, you want to take stock of the situation and make some changes...
Before you Sign on the Dotted line
Employers will often require new employees to sign an employment contract as part of the hiring process. A good employment contract will clearly spell out job rules, requirements and expectations.
Category: Business & marketing
How to get referrals from health care providers for your spa or massage practice
How would you rank your referral network? Are clients referring potential clients to you regularly? When it comes to marketing your services, word of mouth is by far the most effective way to get new business.
Client Acquisition at What Cost
The costs associated with opening and maintaining a practice can be daunting regardless of circumstance, but they often become downright overwhelming when you see a bunch of blank spaces in the appointment calendar!
Category: Business & marketing
7 Ways to Boost Creativity to Grow Your Spa or Massage Practice
With the holidays about to kick off, you’re probably thinking of creative ways to attract clients, prospects and shoppers into your spa and massage practice. Without increasing your operational expenses too much...
Category: Business & marketing
Five key ways gift certificate sales can contribute to your success
The time has come for festivities, snowflakes and stress. It’s also time for the gift certificate selling blitz. A lot of businesses look at gift certificates as a cash cow, but...
Category: Business & marketing
Six Steps to Improve your Spa or Massage Practice Search Engine Rankings
While word of mouth is still the most effective ways to get new clients for your spa or massage practice, don’t overlook the importance online search plays. Many people still turn to search engines to find providers...
Category: Business & marketing
Small Business Saturday: How to get the most out of it for your spa or massage practice
While Black Friday may be the busiest shopping day of the year, the spotlight is on small businesses the day after. Now in its sixth year, Small Business Saturday...
How to get more men through your spa or massage practice door and keep them coming back
You won’t only find men in sports bars and on the golf course these days. You should be finding a lot of them at your spa or massage practice.
Category: Business & marketing