woman running for wellness

Bring the Joy of Spa to Your Treatment Room

My professional mantra has evolved overtime to include being calm, strong, grateful, and present. This year I am adding joyful. You might thinks this is an old professional focus. But trust me, after over 20 years in the business I find it extremely important, if for nothing else, to prevent burn out...
Massage therapy
Ambiance: Creating Signature Looks for Lasting Impressions

Ambiance: Creating Signature Looks for Lasting Impressions

What does your establishment say to your clients when they walk through the door? Is the ambiance inviting and relaxing or does it in some way increase the tension already stressed clients may be feeling?...
Spa therapy
4 Rules to Building Revenue with Retail

4 Rules to Building Revenue with Retail

It seems every year around this time I find myself busy with the idea of Holiday promotions. People are out buying for the ones they love, and I have, what I consider to be, a valuable service to offer...
Business & marketingRetail
Giving Back Through the Senses

Giving Back Through the Senses

This is the season of giving and what better time than now to evaluate how we give back daily. In doing so I realized that my most consistent gift hands down is aromatherapy. Which is kind of surprising since I am not an aroma therapist, I am a restorative massage therapist who uses essential oils as a modality to support wellness...
CommunityTreatment ideas
Your Best New Business May be Your Current Customers

Your Best New Business May be Your Current Customers

Do you know the 80-20 rule? It maintains that 80 percent of your business comes from 20 percent of your customers. That might be high for your practice, but bottom line, the rule suggested that among a key group of customers, there is opportunity to up sell spa services and products...
Business & marketingSpa therapyTreatment ideas
The Healing Power of Gratitude

The Healing Power of Gratitude

I was sitting on my couch the other day feeling overwhelmed by my to-do list. My 4 year old was running circles around me, the dishes and laundry sat waiting for me to motivate. I looked down at my feet and noticed I was unconsciously doing ankle rotations...
Community
What Clients Want in Customized Treatments

What Clients Want in Customized Treatments

Following our series on ISPA trends we are now going to explore customizing. I've combined this trend with a recent consumer survey that indicates that menus need to become simpler...
Spa therapyTreatment ideas
Saying Thanks by Giving Back to the Community

Saying Thanks by Giving Back to the Community

Before we know it, we will gather with family and friends around the table during our time honored Thanksgiving celebration to give thanks for our blessings and rewards. What giving thanks means to me, however, is more than just taking time out to think about the many ways I've been fortunate in my life...
Community
Teach Clients Self-Awareness

Teach Clients Self-Awareness

Although just receiving a massage can be beneficial to a client, therapists who incorporate education into therapy sessions offer clients a better understanding of where and why they feel the way they feel. Many clients are unaware of where they store stress and tension in their bodies...
Massage therapyTreatment ideas

How to Market Your Services Without Breaking the Bank

There's nothing more powerful in new business development than word of mouth. Yet with the pressures of today's economy, you can't depend solely on referrals. You need to step up the promotion to be as visible as possible to potential clients - and even current ones...
Business & marketingCommunity
Inspiration Naturally

Inspiration Naturally

I promised we would further explore practical ways to take advantage of the current spa trends, including "inspiration by nature." This is one of my favorites since I am a big advocate of the guiding principles of "Sense of Place."...
Spa therapyTreatment ideas
Fighting the Good Fight for Breast Cancer Awareness

Fighting the Good Fight for Breast Cancer Awareness

While progress is being made in the fight against breast cancer, the challenge continues. That's why I believe it's so very important to support National Breast Cancer Awareness month in any way we can - through funding and activities that raise public awareness about the ongoing fight to save lives...
CommunityMassage therapy