InTouch

What makes your spa or massage practice stand out from the competition? Surprising as it may be, many establishments can’t answer that question even those that are successful and confident they are providing their market with outstanding value...

Do you meditate? While there are many different types of meditation developed by a diverse range of cultures – Indian, Buddhist, Zen and others in the East and West -- all have the common goal of achieving spiritual growth...

It may be time for you to get behind the camera for your spa massage marketing. A 2013 Video Marketing Survey and Business Video Trends Report found that among 600 marketing professionals surveyed, 93 percent use video as part of their marketing mix and 82 percent reported that video has a positive impact on their business...

Mud and Scrub Bars are quickly becoming one of the ‘must haves’ in resort spas. That is exciting for us because it is easily incorporated into any size operation, from the wellness office to the day spa...

No longer the exception, most of us are using mobile phones to conduct day-to-day activities from looking for products and services, booking appointments and getting advice. If your spa or massage practice isn’t ‘mobile’ these days, you’re missing opportunities. Find out some of the key ways to mobilize your practice to boost customer engagement and profits...

I guess you could say the benefits of Gapeseed Oil are of biblical proportion. That’s because Grapeseed Oil has not only existed for over 6000 years; it actually is referred to in the Old Testament as an ingredient in Pulse, a dish the prophet Daniel liked eating for health purposes...

If there’s one thing your spa or massage practice – or any business for that matter – can’t get enough of, it’s fresh ideas. Even if you are satisfied with the way things are; circumstances change. You need to be prepared to deal with the changes that are forced upon you by the marketplace because of competition; changing client requirements or a shift in the economy...

World class athletes such as professional sports stars and Olympians require very specialized care when it comes to obtaining and maintaining optimum performance...

Just what drives massage clients to keep coming back to your massage practice or spa? A focus group study conducted in 2007 in New Zealand sought to find that out...

Aromatherapy is playing a greater role in the treatment of physical and mental issues, reports SpaFinder in its 2014 Spa and Wellness Trends. As a result, it’s not uncommon for massage therapists and other spa professionals to be asking clients not only "how do you feel?" but "how do you want to feel?"...

Did you know that a key to boost productivity at your spa or massage practice just might be in writing? I’m not talking about writing a to-do list, though it can help -- but only if you are sure you are including tasks you know you’ll be able to accomplish...

Many, many, many years ago my then very young son woke me up on Mother’s Day with a Surprise! For those of you who have lived with young children – you can imagine my anticipation of mixed blessings. He led me to our main bathroom that he had transformed into a “SPA”. He had draped white sheets and sprinkled flowers over every surface, set out candles, poured me a glass of orange juice, and filled the tub with water and flowers...