InTouch

The economy seems to be rebounding. While you might not hear a collective sigh of relief just yet, there are signs that employment is picking up steam and consumer confidence is inching up...

No one wants to go your spa’s Facebook page and see one promotional post after another. Yet social media can help your sales effort...

Wondering the best way to take your business mobile – app or mobile website? Both are popular but each one appeals to different users and achieves different goals...

You now can target customers based not only on what they prefer but also on where they are. The technology is called location-based marketing and the concept is relatively simple. Location-based marketing utilizes technology to engage

The week of the ONE Concept trifecta of conferences has finally arrived!!! The kickoff event for the interdisciplinary American Massage, Chiropractic and Acupuncture Conferences happens Thursday, April 19th at the Riverwalk Golf course in San Diego, CA. ONE Concept is hosting this charity golf tournament benefiting the CA chapter of the Make-A-Wish foundation to help make a young man’s wish come true...

When it comes to innovation, look to spas to continually seek ways to enhance treatments to provide clients with even more benefits. One trend that I’m most excited about is the use of vibration, sound, music, light and color in treatments. SpaFinder in its Top Ten Global Spa Trends for 2012, points out that spas have long used sound and light typically as ambient accessories...

Spring has sprung and it’s time to shake things up. I always use the seasons as a prompt to freshen my office and menu. For example Green Tea and Lime Leaf have usurped Milk and Honey as the go to experience and exfoliation is the name of the game. Clients are shedding winter wear and showing more skin. Most have been on low fat diets and their skin shows it. So before they get their spray tans, they need this...

A few weeks ago I had the pleasure of joining BIOTONE at the New England Regional Conference in Framingham, Massachusetts. What a great show! It's always so much fun to talk shop with the attendees at conferences such as NERC...

The news of Steve Jobs’ passing reverberated around the world. He was a technology rock star to his followers, many of whom feared Apple would decline without him. A friend of mine shares that concern. She left the Apple store the other day empty handed after trying to upgrade her three-year-old iPhone. None of the options appealed to her. “Without Steve, things are awful,” she said...

In the past, I’ve talked about the importance of building your brand (see: Your Personal Brand is Your Promise to the World). Brand building involves creating a unique and lasting impression about your business. Your brand is a key part of the relationship you build with your clients and others...

As a consultant I often have to deal with the delicate balance of resource use, including space planning. How much do you dedicate to revenue generating like services and retail and how much goes to ensuring a quality experience for the client which includes staff support, décor, and amenities?...

Did you know that the leap year custom of women asking men to marry them goes back to 1288? I don’t know why the addition of one extra day in the year emboldened women to take the upper hand regarding matrimony, but that’s the tradition or so it was...