InTouch
Be Authentic in your Spa or Massage Practice to Stand out from the Competition
Do you ever think about why your clients come back to your spa or massage practice year after year? No doubt they are satisfied with your offering; but are your services and products all that all that drives them through your door...
Category: Business & marketing
Feeling Burned Out at your Spa or Massage Business? It’s Time to Take Action.
Do little things make you angry? Do you find you are making even the simplest of mistakes at your spa or massage practice? Are you having trouble sleeping or eating too much? These are just some of the symptoms of burnout...
Category: Business & marketing
Don’t let Excuses Hold Back your Spa or Massage Practice from getting Ahead
We all make excuses in our personal lives and when it comes to running your spa or massage practice. Sometimes they are legitimate. Maybe you REALLY did forget to call someone when you said you would...
Category: Business & marketing
Adventures in Massage Therapy Available: Apply Now!
Have you ever wanted to pack up and move to Costa Rica, Alaska or some other far off place for the summer? Many adventures await massage therapists itching to explore the world!...
Category: Business & marketing
The Road to your Spa or Massage Practice Success may Be Paved with Failures
Winning is about as American as apple pie. It’s no wonder that the famous quote “failure is not an option,” attributed to Gene Krantz, flight director for the Apollo 13 mission, has been burned into our collective conscience...
Category: Business & marketing
Use the Power of the Pen and Write thank-you notes for your Spa or Massage Practice
Everyone wants to feel appreciated and your spa or massage practice clients are no exception. While you can convey your thanks for their business with occasional specials and discounts, don’t overlook the power of a handwritten thank-you note...
Category: Business & marketing
Spice up your spa and massage client treatments with ginger
While I don’t consider myself a historian, I really enjoy reading up on the history of herbs and spices I use in BIOTONE products. What’s most fascinating is to find out how some of these ingredients were worth their weight in gold hundreds -- and even thousands-- of years ago....
Category: Treatment ideas
The Therapist Trinity: Education, Experiential knowledge, and Instinct.
This year I have come to fully appreciate the importance of combining education, experience and instinct in order to become a more effective body worker. As I attend various workshops and followed multi-disciplinary professional blogs / articles, I have noticed a growing attention by others to this trinity as well...
Category: Business & marketing
Marketing at a Standstill? Get your Spa or Massage Practice back into the Game.
Even though you know that marketing is essential to your spa or massage practice, you may find yourself neglecting it. It’s understandable. You may have a small team – or it’s just you...
Category: Business & marketing
Change Happens. How to Get the Support of your Spa or Massage Practice Team
Some people thrive on change; others simply dread it. In any case, your spa or massage practice is going to experience it not once but many times as your business grows, and you need the support of your team to reach whatever goals you set...
Category: Business & marketing
How to Sell Massage to Employers
Are you looking to expand your massage services to the corporate market? Many companies offer corporate wellness programs that include fitness; healthy workplace food choices; educational seminars on diet and weight loss; and chiropractic, chair massage and other physical therapies...
Category: Business & marketing
Finding Quality Education Opportunities Locally
While there’s certainly no shortage of “continuing education” opportunities available to anyone who knows how to Google the phrase, finding a quality workshop or tutorial close to home can often prove much more challenging.
Category: Massage therapy