InTouch
The Road to your Spa or Massage Practice Success may Be Paved with Failures
Winning is about as American as apple pie. It’s no wonder that the famous quote “failure is not an option,” attributed to Gene Krantz, flight director for the Apollo 13 mission, has been burned into our collective conscience...
Category: Business & marketing
Use the Power of the Pen and Write thank-you notes for your Spa or Massage Practice
Everyone wants to feel appreciated and your spa or massage practice clients are no exception. While you can convey your thanks for their business with occasional specials and discounts, don’t overlook the power of a handwritten thank-you note...
Category: Business & marketing
Spice up your spa and massage client treatments with ginger
While I don’t consider myself a historian, I really enjoy reading up on the history of herbs and spices I use in BIOTONE products. What’s most fascinating is to find out how some of these ingredients were worth their weight in gold hundreds -- and even thousands-- of years ago....
Category: Treatment ideas
The Therapist Trinity: Education, Experiential knowledge, and Instinct.
This year I have come to fully appreciate the importance of combining education, experience and instinct in order to become a more effective body worker. As I attend various workshops and followed multi-disciplinary professional blogs / articles, I have noticed a growing attention by others to this trinity as well...
Category: Business & marketing
Marketing at a Standstill? Get your Spa or Massage Practice back into the Game.
Even though you know that marketing is essential to your spa or massage practice, you may find yourself neglecting it. It’s understandable. You may have a small team – or it’s just you...
Category: Business & marketing
Change Happens. How to Get the Support of your Spa or Massage Practice Team
Some people thrive on change; others simply dread it. In any case, your spa or massage practice is going to experience it not once but many times as your business grows, and you need the support of your team to reach whatever goals you set...
Category: Business & marketing
How to Sell Massage to Employers
Are you looking to expand your massage services to the corporate market? Many companies offer corporate wellness programs that include fitness; healthy workplace food choices; educational seminars on diet and weight loss; and chiropractic, chair massage and other physical therapies...
Category: Business & marketing
Finding Quality Education Opportunities Locally
While there’s certainly no shortage of “continuing education” opportunities available to anyone who knows how to Google the phrase, finding a quality workshop or tutorial close to home can often prove much more challenging.
Category: Massage therapy
Five Steps to find the Unique Selling Proposition of your Spa or Massage Practice
What makes your spa or massage practice stand out from the competition? Surprising as it may be, many establishments can’t answer that question even those that are successful and confident they are providing their market with outstanding value...
Category: Business & marketing
Benefits of Meditation for Running your Spa or Massage Practice
Do you meditate? While there are many different types of meditation developed by a diverse range of cultures – Indian, Buddhist, Zen and others in the East and West -- all have the common goal of achieving spiritual growth...
Category: Business & marketing
Use Video to Market your Spa and Massage Practice Services
It may be time for you to get behind the camera for your spa massage marketing. A 2013 Video Marketing Survey and Business Video Trends Report found that among 600 marketing professionals surveyed, 93 percent use video as part of their marketing mix and 82 percent reported that video has a positive impact on their business...
Category: Business & marketing
A Bar that guarantees every hour is Happy Hour
Mud and Scrub Bars are quickly becoming one of the ‘must haves’ in resort spas. That is exciting for us because it is easily incorporated into any size operation, from the wellness office to the day spa...
Category: Treatment ideas