InTouch

I am always searching for ways to make clients feel that the time they spend with me is an important part of their lives. As budgets tighten and competition increases, it's critical that every moment we spend with clients is well planned and...

I've lived in California my whole life and so I'm pretty familiar with droughts. Living next to the largest body of water is no help during water rationing. But such is life I've lived in California my whole life and so I'm pretty familiar with droughts. Living next to the largest body of water is no help during water rationing. But such is life for those of us...

Everyone can benefit from massage, so from a marketing standpoint your target customer could be just about anyone, right? Wrong! Marketing to the masses is a mistake that many professionals make. It is neither time nor cost effective to...

Just the other day, I was on the phone with someone from India who works in our industry. Lots of similarities in spa products and services over there, yet not surprising, they do some things differently. Take waxing - it's very popular among...

Adding custom blended oils to the massage experience is very popular with my clients. We start with a casual consultation where clients help me "create their synergy" based on what's going on in their life and their goals. Then I blend two oz of oil...

Never before has the competition in our industry been as great as it is today. That's why you need to stay up to date on the current trends that are driving the latest treatments and service offerings. This is where continuing education (CE) classes...

Rewarding clients for their business encourages them to spend more money and instills loyalty -- resulting in a win-win situation. There are a number of ways to reward your clients, so you need to ask yourself what's the best reward program to benefit your business?...

Are men's treatments on the menu in your Valentine's Day promotions? The International Spa Association (ISPA) reports that men make up one third of all spa goers,...

It is common early in the New Year for spas to feature detoxification treatments. Such protocols are particularly important for clients who are making lifestyle changes. I'm a big advocate of these protocols. They support my belief that we...

Once again our industry has risen to the occasion in offering help to those in serious need. Over the past few weeks, I've read about several spas and massage therapists hosting fundraisers to raise money for Haiti...

2010 has finally arrived and if you're like other therapists you're not sad 2009 has come and gone. Last year was tough for many of us. Good planning and determination are more important than ever to ensure that 2010 isn't the same...

When it comes to selling retail, the question is no longer "if" but "when." That's certainly my impression from talking to BIOTONE customers coast to coast. Some spas are citing as much as 40 percent of their revenue now come from retail sales...