Setting Up a Simple Massage Business Website

Setting Up a Simple Massage Business Website

I've talked to many therapists who are hesitant to create a website because they think it is too is expensive or they feel overwhelmed and confused by the process. Many are surprised to find out that it is extremely easy and inexpensive for the average person to set up their own website. There are many ways to set up a website online; this article pertains specifically to setting up a site yourself...
Business & marketing
Who says No Pain, No Gain?

Who says No Pain, No Gain?

Summer is associated with FUN so let's make sure clients have a lot of it. I expect for many of your clients, summer fun involves sports activities - biking, hiking, golf and tennis, to name a few - and these can be tough on the body, especially ones that have been relatively inactive after months of harsh weather...
Massage therapyTreatment ideas
Help Your Clients Chill Out

Help Your Clients Chill Out

As an NMT I am always focused on results, but as a business person I am also focused on orchestrating a great client experience. One of my favorite tools in my tool box is Polar Lotion...
Massage therapySpa therapyTreatment ideas
child with flowers

Turn Mother's Day into Repeat Business for Spa Treatments

I hope many people will be saying happy Mothers Day to their moms with a massage or skincare treatment so that that the appointment books for spas and salons are filled for the upcoming weekend...
Spa therapy
Get every Appointment

Get every Appointment

A few years ago I started using an online scheduler to book my massage appointments and I LOVE IT! I have a busy appointment schedule so I can't always answer my phone when clients call.Without a doubt I have lost money in the past because...
CommunityRetail
It's Trade Show Time - Get Out the Comfortable Shoes

It's Trade Show Time - Get Out the Comfortable Shoes

Several of the BIOTONE team will be heading out for Las Vegas at the end of the week for the IECSC show. I'll be among them. I've lost count of how many industry trade shows I've attended in the nearly 30 years we've been in business...
CommunityMassage therapySpa therapy
Turn Simple Into Sensational

Turn Simple Into Sensational

I hope that that you have your reservations for the upcoming, April 24 - 26, Las Vegas Spa show. BIOTONE will be there with a full support team and great show specials in Booth 1406. In addition, I will be teaching a class on how to use spa treatments...
Spa therapy
It's April - shower your clients with good advice

It's April - shower your clients with good advice

What client doesn't want smooth and glowing skin? After drying effects of winter, many of your clients undoubtedly are looking for advice on how to moisturize their skin. This time of year provides an excellent opportunity...
Spa therapy
To SPA or not to SPA?

To SPA or not to SPA?

Once a quarter BIOTONE hosts their spa open house in San Diego to demonstrate seasonal spa protocols. For the last several years I've had the pleasure of leading these fun filled events. I always enjoy the wide variety of...
Spa therapy
It's a Bloomin' Good Time to offer your Clients Special Treatment

It's a Bloomin' Good Time to offer your Clients Special Treatment

Who says Mother Nature doesn't cooperate. Last Sunday morning I looked out the window and across to my neighbor's yard and I could hardly believe my eyes. Overnight - as if right on cue with the first day of spring - my neighbor's pear tree had burst into bloom...
Massage therapySpa therapy
Enhancing Prevention with Pampering

Enhancing Prevention with Pampering

The spa industry has traditionally been known for the P word - pampering. There is a strong shift in the industry towards another P word - prevention. The goal is to meld the two thoughtfully so that each part of the combination enhances the other. As a neuromuscular therapist, my challenge was...
Spa therapy
It's okay to let your business go to the dogs

It's okay to let your business go to the dogs

We're an enormously animal passionate company. We love animals here at BIOTONE. We take great pride in the fact BIOTONE has never tested products on animals, which I believe can also be said of many of the other manufacturers in the industry. We also love to hear stories from our customers who include animal massage - a growing field - as one of their specialties...
Community