InTouch

The Holiday Shopping Spree is About to Begin…Are You Ready?

The Holiday Shopping Spree is About to Begin…Are You Ready?

The busiest buying season of the year is right around the corner! Is your business positioned to maximize the profit potential?  If not, now is the time to make a plan to ensure you are ready for those...

Category:  Business & marketing, Massage therapy, Retail, Spa therapy
Selling retail at your spa or massage practice: Follow the 4 Ps

Selling retail at your spa or massage practice: Follow the 4 Ps

In 1964, Neil H. Borden, professor of advertising at the Harvard Business School published a paper on “The Concept of the Marketing Mix,” in which he identified the tools necessary to create demand for a product, such as product

Category:  Business & marketing, Massage therapy, Retail, Spa therapy
How to make retail sales a win/win for your team and your spa or massage practice

How to make retail sales a win/win for your team and your spa or massage practice

Are you concerned that opportunities for retail sales are being left on the table because your spa and massage practice team just aren’t enthusiastic enough about selling or lack confidence?

Category:  Business & marketing, Massage therapy, Retail, Spa therapy
Loyal spa and massage clients matter to your spa and massage marketing. So create them!

Loyal spa and massage clients matter to your spa and massage marketing. So create them!

Are you more focused on bringing new clients through the door of your spa or massage practice than strengthening relationships with current ones? It’s a question you want to ask yourself

Category:  Business & marketing, Massage therapy, Retail, Spa therapy
Help spa and massage practice clients say “I care” with your special Valentine’s Day promotions

Help spa and massage practice clients say “I care” with your special Valentine’s Day promotions

Love is in the air. Valentine’s Day is less than three weeks ago and many of your clients are looking for a special way to say “I care” to their special someone. Fortunately, there are many more ways to do that..
Category:  Business & marketing, Massage therapy, Retail, Spa therapy
Four steps to take to boost sales at your spa or massage practice in the New Year

Four steps to take to boost sales at your spa or massage practice in the New Year

Enjoy the holidays. Hopefully your spa or massage practice has been very booked these past few weeks and will continue to be so as the New Year gets underway.
Category:  Business & marketing, Retail
Fight off holiday stress at your spa or massage practice

Fight off holiday stress at your spa or massage practice

Are you feeling overwhelmed during this holiday season trying to keep up with the demands of your spa or massage practice and at the same time meet the expectations of friends and family? At times like this, you want to take stock of the situation and make some changes...
Category:  Business & marketing, Massage therapy, Retail, Spa therapy
Is it Time for a Change at your Spa or Massage Business?

Is it Time for a Change at your Spa or Massage Business?

What’s changed at your business lately? If the answer is not a lot, then it’s probably time to take stock of your spa or massage business. Successful businesses grow and change...
Category:  Business & marketing, Massage therapy, Retail, Spa therapy
How to Market your Spa and Massage Services to Millennials

How to Market your Spa and Massage Services to Millennials

She’s Hollywood’s new It girl. Jennifer Lawrence with all her charming facial expressions, candid comments and super talent, is according to ABC News poised to become an icon. That may seem like a pretty heady achievement for a 22-year old, but among her generation, it may...
Category:  Business & marketing, Massage therapy, Retail, Spa therapy
Make Sure Your Customers Feel The Love on this Valentine’s Day and Beyond

Make Sure Your Customers Feel The Love on this Valentine’s Day and Beyond

Valentine’s Day is already on everyone’s hearts and minds even if it’s a few weeks away. You can’t miss the message in most retail establishments and no doubt you’ve already launched Valentine’s Day promotional activities at your spa and massage business...
Category:  Massage therapy, Retail, Spa therapy
Make Sure Your Clients Know You Love Your Job

Make Sure Your Clients Know You Love Your Job

Getting up in the morning and going to work does not seem to be an issue for most of you. In fact, it’s quite the opposite. What I hear from so many of you at trade shows is how much you love your work especially because you feel you are making a difference...
Category:  Business & marketing, Retail
Top Ten Customer Service Mistakes

Top Ten Customer Service Mistakes

Last Thursday, my vet called in two prescriptions to my local drug store for one of my dogs. Fortunately it’s not a serious problem, but something that does need treatment. I followed up later in the day to find out when the prescriptions would be ready. It should have been a simple call but there were problems. Whoever initially took down the prescriptions got my dog’s name wrong; and then there was an issue about one of the pills, which was a refill...
Category:  Retail

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