InTouch

“Membership has its privileges” was a well-known ad campaign of American Express back in the 90s. The underlying campaign message was that there were rewards for those who had the American Express credit card. Today, many consumer brands are capitalizing on membership marketing in which customers...

Any list of the most popular essential oils is sure to include lemon essential oil.  The delightful aroma of lemons is a crowd pleaser with its fresh scent that lifts the spirits.  Since it takes about 50 lemons to produce a small 15 ml bottle of lemon essential oil, users are treated to an invigorating experience as soon as...

If there’s one plant whose therapeutic benefits have stood the test of time, it’s Aloe Vera. Egyptian stone carvings depicting the Aloe Vera plant have been found dating back 6,000 years. The ancient Egyptians actually called Aloe Vera “the plant of immortality” because of its exceptional healing properties.

Content continues to be a very effective way to build engagement with your clients. The more your posts, images, and videos are liked and shared online, the more you build your reputation and attract clients. But keeping content fresh, relevant, interesting and entertaining requires planning and strategy.

A review of research on massage therapy for young people with ADHD indicates that massage might improve symptoms, reports Massage Magazine. Eleven studies were reviewed. Eight were randomized controlled trials and three case-series clinical trials. The three case-series clinical trials used Traditional Chinese Medicine...

Being a massage therapist is a very giving profession. Clients seek your services for relaxation and to reduce stress; others are suffering from injuries and other health conditions that limit their physical activity and mobility. At the same time, being a...

Australia may be known for its unusual animal life – think Koala and Kangaroo – but “Down Under” also boasts a range of beneficial plants, which we have come to depend on for our health and well-being. Tea Tree Essential Oil, for example, comes...

WBGN (Johnson City, NY) describes a first-of-its kind Veteran’s Affairs program that is providing massage therapy as an alternative to painkillers and other forms of pain management.  The program  based out of the Syracuse, NY, VA office has...

From the looks of it, an avocado would not be the first fruit you’d reach for in the fruit bowl. (Yes, that’s right. Contrary to what many believe, avocado is a fruit). But underneath this uniquely pear-shaped fruit, with its alligator-like bumpy skin, lays a...

Across America, saving the planet through more sustainable practices on the part of businesses is an issue for many consumers. Support for environmental issues can influence whether a business wins a new customer or loses a long-standing one.

Litsea Cubeba isn’t a name that rolls off the tongue. But that’s no issue to the fans of the essential oil with its many wellness and skin care benefits.  More commonly known as May Chang, Litsea Cubeba is a tree native to Southern China and Southeast Asia.

Getting the nation off drugs to deal with pain is a goal of many government agencies, researchers and medical professionals. As such, massage therapy as well as other integrative therapies are now being looked at more seriously as an alternative to opioids.