InTouch
When it comes to skin renewal, one essential is “just peachy”
Are clients complaining of dry, winter skin? Don’t wait for the temperature to drop. Reach for the Peach Oil. When it comes to skin benefits, Peach Oil, or more specifically the oil of the peach kernel, is a powerhouse. So much so, that it’s used extensively in many skin lotions and creams, body and facial massage...
Time to adapt your retail strategy to the booming grooming market for men
When it comes to spa retail shopping, men are giving women a “run for their money.” Spa Executive writes that the most recent figures from ISPA’s Consumer Snapshot released in spring 2019 indicate: More men are more likely to go to a spa with the intent of purchasing retail products ‘some’ or ‘all’ of the time than...
Introduce Clients to the Skin-Nourishing Benefits of Hempseed Oil
The hemp plant might be called the gift that keeps giving. First off, it is a source of CBD (cannabidiol), the non-psychoactive component of the hemp plant, a variety of Cannabis, that has anti-inflammatory and pain-relieving properties without psychotropic effects. And if that wasn’t enough, cold pressing the seeds of...
Why email marketing matters to your spa or massage practice
No one emails anymore, true or false? You might think it’s true based on the popularity of messaging apps (What’s Up and Facebook Messenger, for example) and of course texting. But don’t dismiss email as a powerful marketing tool for your spa or massage practice, at least not yet.
Getting Down to Essentials: Fennel Essential Oil
Are any of your clients complaining of “foggy brain?” You know that condition when you just can’t seem to focus and you don’t seem to have the mental acuity necessary for work and even making everyday decisions. It could be that your clients have too much on their mind to think clearly. Or they may be tired or...
Setting priorities for the New Year to achieve success
In a post-holiday funk? No matter how stressful December was trying to meet the end-of-year demands of clients and staff, not to mention juggling work and holiday preparations; there’s something sad about saying goodbye to another year.
What’s ahead in wellness and beauty trends in 2020
What’s in store in wellness and beauty for 2020? As 2019 drew to a close, industry pundits weighed in with their expectations for trends in products and services that consumers will be looking for to improve their mental and physical well being and look better. We’ve gathered some of these forecasts from around the Web...
Getting Down to Essentials: Ylang Ylang Oil
Since 1923 when it was first introduced, Chanel No. 5 perfume has been a classic fragrance that, according to the BBC, “revolutionized the way women smell.” Contributing to the iconic perfume’s unique fragrance is Ylang Ylang essential oil, which comes from the yellow, fragrant flower petals of the tropical Canaga Tree.
Keep employee spirits high during these final holiday days
Your spa or massage practice may be the retreat clients are seeking during these hectic last few weeks as the year races to the close. However, all the pressure on your staff to make sure clients needs for relief and relaxation may be overwhelming. Rather than relishing the holiday season, staff may be feeling low...
Offer the skin nourishing benefits of Shea Butter on your holiday treatment menu
Among many BIOTONE products, Shea Butter is a key ingredient. To set the record straight, this has nothing to do with the fact that this versatile natural skin care ingredient and I share a name.
Key steps to successful annual business planning
Are you ready for the New Year? Before you know it, you’ll be ringing in 2020 at your spa or massage practice and you want to make sure it gets off to a good start and stays that way. You probably know by now that you can’t leave things to chance or just “go with the flow.” Success requires planning. Writing an annual...
Boost retail sales by following merchandising best practices
It’s here. Black Friday marks the official kickoff of the holiday season. If you haven’t already kicked into action getting ready for holiday sales, there’s no more time to waste, especially when it comes to retail product promotions and holiday gift giving. Retail sales can make up a significant part of your holiday revenue...